Hey folks, thanks so much for checking this out. Jack and I made Morsel over this past holiday season while we were with our families cooking meals. I was using Letterboxd to find a movie for my family to watch, and I thought that we should have a similar app to see what recipes my friends were making. It's just been some close friends using it for a while as we worked on our main business, but we decided to post it out to the world today.
We'd love for you to try it out and we'd welcome any feedback for what you'd like to see in an app like this. Our hope is that this app might inspire all of us to cook more!
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@blacob Hi. Does it track my cooking like Strava tracks runs, or is it more just for sharing recipes?
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really like the "strava for cooking" framing. curious how you handle the motivation side — do people actually keep logging meals after the first week or does it drop off? with running apps the streaks and stats are what keep people coming back, wondering if you've found something similar works for cooking.
@keith_hiyamojo We have been testing out some different ways to keep it fun, interesting, and exciting to come back! The leaderboard was the first thought, but streaks and shared weekly recipes for everyone to share will be coming soon!
The Letterboxd comparison immediately makes this make sense. Does the feed show the recipe itself or just that a friend made something? Curious whether it's more of a "what are people cooking" discovery layer or closer to a shared cookbook. Nice job !
@ikalimullin Thanks! The feed is targeted towards "what are people cooking", and then we have an explore page with recipes that works as a shared cookbook! We tie the meals with the recipes that people used to make them and then for different recipes we show how it turned out for your friends and other users.
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loved the idea, is it limited to my network or i can explore other people near me or something else. as i recently started cooking so i love the idea :)
@becky_gaskell we have a leaderboard, which we know encourages some people to post. We have some notifications, though we really don't want to be annoying. I think more games, like the leaderboard, is probably the way to make the app fun enough that folks just naturally tend to return
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Hello, looks nice, is there any gamification model to encourage people to share on regular basis?
@antoninkus right now, we have a leaderboard for both your friends, and everyone on the app, for who has shared the most over all time. We've heard rumors of little rivalries emerging between some of our friends over this leaderboard. We have some ideas to make it even more game-like. Is there anything you'd like to see in that regard?
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@blacob nice, the leaderboard already sounds like it could get competitive. What about adding streaks for posting consistently? Like a badge if you share something every day for a week. Or themed challenges could be fun – pasta week, 5-ingredient meals, stuff like that. Would definitely keep me coming back. :)
I always struggle to figure out why to cook and either end up delivering or standing in the middle of whole foods wandering around until something inspires me. I’ve been a huge fan of morsel since the beginning- seeing what people are cooking has helped inspire many of my dinners every week
Saldor
@blacob Hi. Does it track my cooking like Strava tracks runs, or is it more just for sharing recipes?
really like the "strava for cooking" framing. curious how you handle the motivation side — do people actually keep logging meals after the first week or does it drop off? with running apps the streaks and stats are what keep people coming back, wondering if you've found something similar works for cooking.
Saldor
@keith_hiyamojo We have been testing out some different ways to keep it fun, interesting, and exciting to come back! The leaderboard was the first thought, but streaks and shared weekly recipes for everyone to share will be coming soon!
Brila
The Letterboxd comparison immediately makes this make sense. Does the feed show the recipe itself or just that a friend made something? Curious whether it's more of a "what are people cooking" discovery layer or closer to a shared cookbook. Nice job !
Saldor
@ikalimullin Thanks! The feed is targeted towards "what are people cooking", and then we have an explore page with recipes that works as a shared cookbook! We tie the meals with the recipes that people used to make them and then for different recipes we show how it turned out for your friends and other users.
loved the idea, is it limited to my network or i can explore other people near me or something else. as i recently started cooking so i love the idea :)
Saldor
@gamifykaran encourage a friend to join with you! You can share a direct link to your profile via the person icon tab in the app.
Or for now, check out the "everyone" section of the leaderboard for super active people to follow.
How are you encouraging people to keep sharing regularly, rather than it becoming something they use once and forget?
Saldor
@becky_gaskell we have a leaderboard, which we know encourages some people to post. We have some notifications, though we really don't want to be annoying. I think more games, like the leaderboard, is probably the way to make the app fun enough that folks just naturally tend to return
Hello, looks nice, is there any gamification model to encourage people to share on regular basis?
Saldor
@antoninkus right now, we have a leaderboard for both your friends, and everyone on the app, for who has shared the most over all time. We've heard rumors of little rivalries emerging between some of our friends over this leaderboard. We have some ideas to make it even more game-like. Is there anything you'd like to see in that regard?
@blacob nice, the leaderboard already sounds like it could get competitive. What about adding streaks for posting consistently? Like a badge if you share something every day for a week. Or themed challenges could be fun – pasta week, 5-ingredient meals, stuff like that. Would definitely keep me coming back. :)
Parity (YC S24)
I always struggle to figure out why to cook and either end up delivering or standing in the middle of whole foods wandering around until something inspires me. I’ve been a huge fan of morsel since the beginning- seeing what people are cooking has helped inspire many of my dinners every week