Cookeasy sounds like a fantastic tool for anyone who has faced the "almost empty fridge" dilemma. It's great to see that it was born out of personal necessity, as such tools often address real-life problems in the most practical ways.
But I would recommend you to improve your website design. This really has a big impact on visitors. If you want to achieve significant success, then you should develop a cool website.
If you want, I can recommend you a team that will develop a unique web design for you. Don't neglect it