Launching today
Roll
The disposable camera for your phone
104 followers
The disposable camera for your phone
104 followers
Roll is a mobile camera app that works like a disposable: you get 12 shots per roll, and when you’re done you choose when your photos “develop" from a couple of weeks up to a year—so opening them feels like a surprise again.
Roll
@claude_piche Honestly the best part is that it’s not actually “one-time use”, and I don’t need to plan ahead and buy a new one before a trip.
And to your question- yes, the limited shots actually help me stay more present and less in “the Instagram story mode”
Roll
@maya_elor and... the prices of the disposable camera these days!!!
Love this “less in Instagram story mode” is exactly the behavior I’m hoping to encourage.
Curious, did it change what you choose to capture too, or mostly just how often you shoot?
Product Hunt
Roll
@curiouskitty Such a great question! Most common ones are social moments like dinners, weekends with friends, and trips, where a “roll” naturally maps to a shared experience and gets closed at the end. I've been recently planning how we'll introduce the concept of collaborative rolls, where different users could contribute to a singular roll, so you get the POV of everyone that participated in a event!
Family time is another big one, especially with parents who want to stay present but still capture memories.
We’ve also seen some unexpected high-retention use cases, group events like bachelor parties or team offsites where one collective roll captures the vibe without over-documenting.
We're still early in the journey but, so far, mapping to a lot of the assumptions we've had up front!
Hello, Claude. I really like the idea of this app - I remember the old days, too! I was wondering if you have to take all 12 photos in one session, or if (for example) you could take six photos today and six tomorrow? Good luck with your launch. Thank you!
Roll
@cronberry Thanks Jonathan, really appreciate that 🙏
You don’t have to take all 12 in one go, you can spread them out however you like. So yeah, 6 today and 6 tomorrow totally works.
The idea is more about capturing moments as they happen, not forcing it into a single session 🙂
Appreciate the support!!
this hits different than all the AI photo apps flooding the market. reminds me of waiting to get film back from CVS and forgetting what you even shot. the anticipation was half the experience. curious if you're tracking any wellbeing metrics around reduced photo anxiety or phone usage patterns?
Roll
@piotreksedzik Love that perspective! the anticipation really was half the magic.
Right now I’m not tracking any wellbeing metrics (trying to keep things super simple), but it’s something I’ve been thinking about a lot.
The goal with Roll is definitely to reduce that “check / retake / overthink” loop and make it feel lighter, more intentional.
Adore this concept, and design is outstanding ::chef's_kiss::
With so many products designed to make photos look like film, I love that Roll makes photography feel like film. Aspect ratio is a cool feature: I can make my images look like 120 film! Love the tips. How do I turn on gridlines (tip 10)?
I'm also curious (like others, below) about what behavior patterns you see as DAUs grow: are users tending to shoot all 12 images at once, or being more intentional and thrifty with their "Rolls".
Good luck! Will be following enthusiastically!
Roll
@jacques_bromberg
Love this, appreciate it 🙏
“Feel like film” vs just “look like film” is exactly the goal.
Re: gridlines, not live yet actually (tip is a bit ahead of the product 😅), but it’s coming. Good nudge to prioritize it.
On behavior patterns: early signal is interesting.
There’s definitely a cohort that burns the 12 quickly (novelty / muscle memory from digital), but the more engaged users tend to slow down a lot and stretch a roll over time.
This is really a nostalgic concept. I remember having a disposable camera when I was really young. Having that same concept in the mobile itself feels really awesome. I hope you also launch one for the Android phones too.
Roll
@nayan_surya98 Thanks for the love! You can actually go directly on https://getroll.app/ on your Android phone, it's a fully functional Web app.
Roll
@nick_counts My answer is... you'll know once you complete a Roll! ;) Yeah the view finder was, by design put, verrrry small.