Many things. For example, it allows us to make academic blogging in a real and easy way, and manage effectively an academic blogging ecosystem. And we can publish many types of content easily, everything without moving out from the platform. It's new name (stck.me) is another intreresting thing to help bloggers in branding and posisitioning. All my university students are learniig how to blog with this great tool, and they are happy.
