Hey Product Hunt 👋 We built SmartInterview because professional market research is still surprisingly hard to access for small and growing teams. If you want to properly test a concept, understand your customers, validate pricing, track a brand or improve a product, you often have two options: use a basic survey tool and do all the research work yourself, or hire a market research agency and spend several thousand euros. We wanted to build something in between. SmartInterview helps small and growing teams run professional consumer research without needing a full market research agency. You can design your questionnaire, recruit targeted respondents, collect quantitative and qualitative feedback, and turn the results into actionable insights: all in one platform. One of the things we care most about is getting beyond simple multiple-choice answers. SmartInterview combines traditional survey research with conversational follow-up questions, so respondents can explain the “why” behind their answers. Open-ended responses are then structured into themes, sentiment, and key insights, while quantitative results are turned into clear dashboards. Teams use SmartInterview for things like concept testing, brand tracking, pricing research, customer satisfaction, product development, messaging tests + market validation. In practice, the platform helps teams: - build professional surveys quickly - recruit targeted consumer panels - ask intelligent follow-up questions - combine quantitative data with deeper qualitative feedback - automatically analyse themes and open-text responses - compare segments and audiences - generate clearer insights for product and marketing decisions - run multilingual research Over time, our focus has evolved from simply making surveys smarter to making the entire research process lighter: from questionnaire design and recruitment to analysis and recommendations. The goal is simple: make the kind of consumer research traditionally reserved for large companies and research agencies accessible to smaller teams. I’d love to hear your feedback: especially what you currently find most painful about running customer or market research. 🚀

SmartInterview

Professional consumer research, without the agency overhead

Professional consumer research, without the agency overhead