I like the ergonomics, the ease of use and the power of the advanced functions. It's really social marketing oriented, for my use, it replaces Zapier advantageously.
For example, as I'm not very organized, it's possible to pick from a silo, publish only one article a day, show a little consistency, which I don't have:)
The graphical interface is really well done, it allows me to delegate the creation of new workflows to my assistant.