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Product Marketing Alliance
Insights from 90,000 product marketing leaders
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Overview
Launches
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Launch date
Exec+ membership
—
The ultimate growth platform for product marketing leaders
Launched on February 16th, 2024
•
14
Product Marketing Certified: B2C Core
—
The only certification dedicated to B2C Product Marketing.
Launched on November 1st, 2023
•
12
Product marketing pro+ membership
—
Accelerate your product marketing career
Launched on March 29th, 2023
•
41
Product Marketing MisUnderstood
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How to establish your role, authority, and strategic value
Launched on April 20th, 2022
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34
Product marketing among the C-suite
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📢 C-suite put product marketer level of influence at 7.6/10
Launched on October 21st, 2020
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15
An intro to product marketing metrics
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A 24-page publication addressing key questions about OKRs
Launched on October 1st, 2020
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18
An intro to personas!
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We’ve put together a stellar intro to all things personas!
Launched on September 30th, 2020
•
21
State of Product Marketing report 2020
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A meticulous insight of the views of 2000+ product marketers
Launched on June 25th, 2020
•
42
Product Marketing Certified: Core
—
Propel your product - and career - to the next level.
Launched on April 29th, 2020
•
32
Product Marketing Tech Stack
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Product Marketing Tools of Choice report
Launched on November 21st, 2019
•
47
Definition of Product Marketing by PMs
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How do product teams define product marketing?
Launched on October 23rd, 2019
•
22
State of Product Marketing Report 2019
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Insights from 609 product marketing leaders
Launched on August 30th, 2019
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319
