This is truly the first stage of the proper execution of this type of product. For production, advertising, and marketing, these teams rarely interface with musicians and download from libraries. This leads to the same ukelele driven tracks with people whistling on almost everyone's pitch and demo video. While Amper does have it's own "sound," it gives the ability to for all sorts of variation so your track is different than the next user. Some professional musicians and jingle-writer-types will be scared of losing their low hanging fruit gigs (which are most common), but the smart ones will see this could even help generate ideas and be a partner in developing song ideas. Well done.