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MantleThe ultimate founder launchpad: Cap tables, equity & 409As
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Hunter
We’re so fixated on the metrics that we’ve forgotten it’s not the numbers we’re trying to influence – it’s the people those numbers are tracking. This is the story of how the inventor of eCommerce – Michael Aldrich – made online shopping a success by firstly testing the user experience of his creation. Please let me know what you think :)
