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Adrian M. Peticila ๐ก
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The Rules of Branding Club:
1. Donโt talk about Branding Club
2. Except when itโs absolutely necessary
3. Itโs not a secret, we just like to keep it subtle
4. But hey, even if you you do, we all mess upโno shame in it
5. Just donโt let your brand be the mess that never gets cleaned up.
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Repost it to your network; your followers are gonna love it!
The algo's an enigma; you probably won't see this account...
Adrian M. Peticila ๐ก
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Quit future faking
Gimme more:
โ
clarity
โ
empathy
โ
attention
โ
consistency
โ
authenticity
Gimme less:
โhacks
โclichรฉs
โmeetings
โcorporate BS
โinstant gratification
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Repost it to your network; your followers are gonna love it!
The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila ๐ก for daily branding lore.
Adrian M. Peticila ๐ก
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Branding = Trust? Or the illusion of it?
Competence is about Trust? But most people fake it.
Authenticity is about Trust? And yet, it's just a buzzword.
Interaction is about Trust? Whenever it's not scripted, I mean.
Reliability is about Trust? Until something better comes along.
Creativity is about Trust? Or does the flashiest lie win?
Decision...
Adrian M. Peticila ๐ก
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Fractured Reflections: The series - episode 1
Introduction
Welcome to Fractured Reflections, where shadows talk, regrets whisper, and failures arenโt tucked awayโtheyโre framed and hung on the wall. This is my weekly confessional, where ambition, doubt, and resilience collide.
Every Friday, Iโll share a story. A tale of missteps, miscalculations, and missed opportunities.
But this isnโt just about me.
Itโs about you. Have a frustration...
Adrian M. Peticila ๐ก
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Remember, anything can be branding.
Except the recycled drivel "experts" peddle.
That is the opposite of branding.
That's branding cosplay.
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Repost it to your network; your followers are gonna love it!
The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila ๐ก for daily branding lore.
Adrian M. Peticila ๐ก
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Why Your Brand Could Change Everything: A Manifesto
Look aroundโit feels like the world is falling apart.
Corruption, dishonesty, incompetenceโit's everywhere.
So why should you even bother to stand out?
Why should you care?
Because you matter.
***
History shows us that one voice, one bold decision, can change everything.
Take Joan of Arc, a young peasant girl who led an entire army, turning the tide of the Hundred Years' War.
Or think...
Adrian M. Peticila ๐ก
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Has the quest for likes turned narcissism into the new branding playbook?
๐๐๐ง๐๐๐จ๐จ๐๐จ๐ข - ๐'๐ข ๐จ๐ช๐ฅ๐๐ง๐๐ค๐ง ๐ฉ๐ค ๐๐ซ๐๐ง๐ฎ๐ค๐ฃ๐.ย
You should feel honoured to have me here.
I'm a legend in my own head.
Go on, say it!
๐ผ๐ง๐ง๐ค๐๐๐ฃ๐๐ - ๐'๐ข ๐๐ก๐ฌ๐๐ฎ๐จ ๐ง๐๐๐๐ฉ.ย
Everyone else?
Dead wrong.
My views are the only truthโdid I mention I'm the greatest?
๐พ๐ค๐ฃ๐๐๐๐๐ฃ๐๐ - ๐๐๐๐ฉ ๐ข๐๐ ๐๐จ ๐ฎ๐ค๐ช ๐ฉ๐๐๐ฃ๐ ๐'๐ข ๐ฌ๐ง๐ค๐ฃ๐?
How do you know you're right?
(Love your style, by the way.)
So, that's the trick?
Thanks for...
Adrian M. Peticila ๐ก
started a discussion
Branding ain't dead, it just smells funny.
On the flip side, even if it were, being dead is no excuse.
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Repost it to your network; your followers are gonna love it!
The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila ๐ก for daily branding lore.
Adrian M. Peticila ๐ก
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It takes blood, and guts, and tears to nail good branding.
Sometimes, it even takes some brainpower.
(๐๐ ๐ฎ๐ค๐ช'๐ง๐ ๐๐ฃ๐ฉ๐ค ๐ฉ๐๐๐ฉ ๐จ๐ค๐ง๐ฉ ๐ค๐ ๐ฉ๐๐๐ฃ๐).
Lean into the chaos.
Be on the fringe.
๐ก Like this?
Repost it to your network; your followers are gonna love it!
The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila ๐ก for daily branding lore.
Adrian M. Peticila ๐ก
started a discussion
Brands that fear their flaws are already dead
More often than not, our brand mirrors our flaws.
Maybe that's why we see so many toothless brands out thereโscared to bite back and face their ugly truths.
Yeah, yeah, change is hard.
But staying mediocre is even harder.
Cause mediocrity isn't just a personal failure; it's a brand's death sentence.
So, what's it going to be?
Tie up all loose ends or hide behind the faรงade?
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Adrian M. Peticila ๐ก
started a discussion
Branding is dog eat dog eat dog eat...
Branding is a blood sport.
Let's face it: being "good" is for losers.
You're not here to play nice; you're here to dominate.
To do that, you need:
- expertise
- authority
- reputation
Brutal reality.
People are hardwired to avoid risk.
If you can't kill this fear of theirs, you're toast.
Position yourself as the only safe bet.
Make them believe that skipping your offer means a...
Adrian M. Peticila ๐ก
started a discussion
weak brands rant
weak brands rant
at all the things
they cannot
achieve.
~ Charles Bukowski, prolly
Adrian M. Peticila ๐ก
started a discussion
What No One Tells You About Branding. 19 degrees to brandingdom.
01. Feeling Alone is Part of the Journey:
Few understand the struggle of owning your brand.
02. Doubt replaces passion:
Gazing at your brand's identity can feel like looking into a black hole.
03. Breaking Free is a Marathon:
Market positioning sounds great, but it won't warn you about the time it takes to escape stale habits.
04. The Emotional Rollercoaster:
You'll swing between pouring...
Adrian M. Peticila ๐ก
started a discussion
When I hear "purpose-driven," I reach for my gun.
Let's get real: most "purpose-driven" brands are all talk, no teeth.
Is your "brand purpose" fancy talk between your C-suites?
Useless!
"Purpose" needs to get its hands dirty and get involved in EVERY decision; otherwise, it's corporate mumbo-jumbo.
Take LEGO.
They're not selling toys but building a legacy: eco-friendly and creative, And they make it brick by brick.
They don't...
Adrian M. Peticila ๐ก
started a discussion
Why Most Brands Are Just Overpriced Logosโand Why That's Killing Your Business
Most brands today are all about logos, taglines, and a website facelift. It's ridiculous. That's not a brandโthat's decor.
Look at Tesla. Tesla doesn't sell cars; it's selling a vision of the future. Although it moves fewer units than nearly anyone, its value eclipses entire industries.
People don't buy Tesla; they buy into Tesla.
Meanwhile, the average brand can't inspire a single employee,...
Adrian M. Peticila ๐ก
started a discussion
How to Have a Purpose Without Drinking Your Own Kool-Aid
Your brand can be pure goldโor total fluff.
Here's what I've learned after years of watching brands oversell and underdeliver:
1. Get honest about what you bring to the table.
And no, it's not to "inspire synergies."
Drop the saviour complex.
2. Say it so people get it.
Too many brands try to be clever and lose their point.
If it doesn't hit you in one line, it's not clear enough.
3....
Adrian M. Peticila ๐ก
started a discussion
"'BRAND' has a branding problem.
It's become shoddy. Disposable. Perishable.
Most execs ignore it rather than see it for what it is: the heartbeat of profits, loyalty, and competitive edge.
CEOs think it's fluff.
CFOs see it as a cost.
CMOs have forged it wrong, reducing it to artsy slogans and gimmicks.
No wonder brand budgets get slashed at the first sign of a downturn.
But y'all know the truth: A strong brand...
Adrian M. Peticila ๐ก
started a discussion
Marketing gets you seen. Branding gets you chosen.
After 14+ years in this game, one thingโs clear:
Marketing fades. Branding lasts.
What are you focusing on?
Adrian M. Peticila ๐ก
started a discussion
The Magnificent 7: Branding Commandments You Can't Ignore
1st: stay hydrated
2nd: mind your own business
3rd: authenticity beast perfection
4th: consistency creates credibility
5th: build trust before you build hype
6th: differentiation is the best defence against irrelevance
7th: if you can't explain your brand in one sentence, start over
How many of these are you crushing?
How many of these crush you?
Drop a comment.
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