David Sadler

I understand. You want to go over every detail of your new product. However, the more words you write, the less impact you will have. People respond better to shorter words and sentences, according to research, and because people discovering products on PH see dozens of products, it's critical to stand out and create a message that's super-short and clear.

Always go product-first, never sales-first, marketing-first, or founder-first. The product itself has the power to make or break you. Some established companies pay millions of dollars each year just to maintain their inefficiencies - because they are not product led. The main issue with marketing, sales, or founders (top-down approaches) is that they tend to build features based on what they...