Stephen Jeske

The best lead magnets are ones that align with your product and whatever medium you used to get them to that resource. When they're not aligned you end up with few people downloading the resource and/or eventually becoming customers.

Sparktoro is very helpful for this. Their free plan is quite generous too.

The issue isn't about AI. It's whether the comment is insightful, valuable, and helpful. Most often that's not the case.

When products advertise they use AI, they typically mean generative AI. And with virtually every product release in the past 6 months incorporating some aspect of that, AI is no longer a differentiating factor. Scott Brinker has a 2023 Martech landscape infographic and searchable database too. That's helpful depending on what vertical you're in.