Victor Eduoh

🚀 Introducing the Product-Led Content Marketing Strategy Design Playbook Hello, Product Hunters 👋 Ever feel like your content marketing strategy is a scatter of random blog posts, emails, LinkedIn posts, etc., each doing its own thing? Like trying to build a bridge with mismatched pieces that don’t connect or yield the desired outcomes? You’re not alone. I’ve worked with dozens of B2B SaaS...

🚀 Introducing the Product-Led Content Marketing Strategy Design Playbook Hello, Product Hunters 👋 Ever feel like your content marketing strategy is a scatter of random blog posts, emails, LinkedIn posts, etc., each doing its own thing? Like trying to build a bridge with mismatched pieces that don’t connect or yield the desired outcomes? You’re not alone. I’ve worked with dozens of B2B SaaS...

Hi Product Hunters👋🎉 Building a tech product is easy these days. But standing out? Not so much. There are now 5–15+ tech products to choose from in any conceivable niche your product operates in. So much so that your target B2B prospects and customers are always—albeit subconsciously—asking themselves one question: Why choose this product and not another? Today, you must answer that...

Congrats on the launch, @maltissimo11

Congrats on the launch, @michael_dubakov , I've used Fibery a bit, you're building an amazing product.

Say this again and again and again: "Marketing is a fuel that drives the product with PMF to the right users with the right message via the right marketing channels. Great marketing, led by a strong team, will supercharge product with PMF. And if you add here a fast-growing market, like no-code, you will receive a hyper-growth." Lemme try to buttress that a bit... Marketing is fuel. The...

👋🏼 Hey Hunters, First, the story of why the resource came to be… I was researching an article for a B2B SaaS client of ours two months ago. As you’d expect, I visited good ol’ Google, scanned several me-too SEO-obsessed pieces on the search engine result page, before I managed to find something that looked promising. Lo and behold, I was FORCED to submit my email before I could access...

1. Name things, develop concepts for the things you name. 2. Produce exceptional content about the things you name and conceptualize. 3. Distribute/amplify that content to your target audience or people or places you want to build links from. 4. Repeat 1-3. Better if what you name is relevant to your product/service offering and your customers' pain points. Beyond links, doing these give...

Exceptional content production and distribution has been our best, and main, growth channel. Well, this may sound biased as I'm a content strategist and B2B storytelling studio fouder providing the same services to B2B SaaS & VCs. But truly, prospects come to us directly from the content we craft and distribute on our blogs, newsletter, and LinkedIn -- our primary channels. For most of...

As a marketer for B2B SaaS, I'll say you need both. But it all starts with an excellent product that's going to solve a real problem. Once you have this, whether it's still in the making or in beta (and you're sure about its value), you need marketing. Specifically, you need content. With content, you can educate the market, start nailing a positioning for your brand, build an audience,...