10 learnings on Twitter audience building: from 0 to 8000 in 7 months.
Sveta Bay
47 replies
Why am I talking about it?
Because Twitter is our Top-2 traffic source for www.makerbox.club, requiring a $0 budget. Consistency and personal brand pay off.
Here're the learnings:
1. Niche down
2. Treat your Twitter profile like a product
3. Create a content matrix
4. Mix professional and personal
5. Don't spam with your product
6. Focus on your experience, not on the theory
7. Don't be a copycat
8. Connect with people
9. Be kind
10. Experiment a lot
What would you add?
Replies
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Sebastian Janus - derStartupCFO@derstartupcfo
Also curious about the content matrix. I haven't used it yet - after looking it up it seems like a pretty simple canvas that helps to structure content by type. I am also curious @basv how do you use the content matrix? How often do you create it? And do you simply use it to structure your ideas or is it a more detailed planning?
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@derstartupcfo glad you asked!
For me, it's a list of tweet formats vs topics.
Example of tweet formats: 1-liner, engagement question, a thread, an image (meme or graph)
For topics, I have 4 big topics that I tweet about: productivity, marketing, audience building, progress update (buildinpublic)
So, the matrix is where you combine these two. For example, each Monday I share a thread about marketing, and each Sunday it's a meme about audience building. That's it!
I created it once and change it a little bit constantly. Also, it's not a must for me, but helps a lot when I'm lack of ideas.
@supnim @gloria_ayanbimpe glad you asked!
For me, it's a list of tweet formats vs topics.
Example of tweet formats: 1-liner, engagement question, a thread, an image (meme or graph)
For topics, I have 4 big topics that I tweet about: productivity, marketing, audience building, progress update (#buildinpublic)
So, the matrix is where you combine these two. For example, each Monday I share a thread about marketing, and each Sunday it's a meme about audience building. That's it!
@basv Thanks for breaking it down Sveta!
Would be really helpful for me.
Meanwhile we just launched and would really appreciate your support and feedback
(https://www.producthunt.com/post...)
Thank you so much
@gloria_ayanbimpe upvoted!
Thanks for sharing! Do you have a newsletter post which goes more into detail here?
For what I'd add, it would be consistency, though I think you may have mentioned it already.
I am so glad to have come across this right now. Just thinking of building a public profile. Thank you for this. Would love to connect with you if that is okay for more tips on this
You can a little AI based content creation and automation to increase reach and keep your feed alive
@uday_patel4 what to you mean by a little bit? π
I would add: DON'T CHANGE YOUR PROFILE PIC!
Thanks for the tips!
Nice, thanks
For this, I used the insights of TweetHunter.
Just sign up http://tweethunter.io/?via=staki... and you will have an incredible series of emails with awesome insights.
And this is free.
You can then buy their product to grow your audience but only the emails are already a gold mine
@martin_ratinaud I prefer Hypefury π
thanks, I want to be more active on twitter, this would definitely help.
Getting the right inspiration for the content is super fun and critical. For me, thats something that has worked slow but shown results.
Thank you, Sveta, for your insight, and congrats on the achievement! It looks like consistency and regularity are part of your success too.
Thank you for sharing your learnings! 0-8000 in 7 months is an amazing achievement!
@aghhelmut Thank you π
How much did you engagement with other content creators with audience overlap?
What do you mean by focus on your experience, not on the theory?
@aaronoleary good question!
There're a lot of threads on Twitter describing some theoretical aspects. But the thing is that personal experience works much better cause this information is unique.
Theoretical thread: how to conduct a usability test in 10 steps.
Thread based on personal experience: My 10 learnings from conducting a usability test.
The second one works X10 better π
Please review my profile π
https://twitter.com/bohdanvorona
What is Top-1 traffic source for MakerBox?
Any tips on how to create a content matrix?
11. Utilize Twitter polls and surveys to gather audience insights
12.Host Twitter chats or Q&A sessions to build community and foster engagement
13.Encourage user-generated content and share it on your profile