10 learnings on Twitter audience building: from 0 to 8000 in 7 months.

Sveta Bay
47 replies
Why am I talking about it? Because Twitter is our Top-2 traffic source for www.makerbox.club, requiring a $0 budget. Consistency and personal brand pay off. Here're the learnings: 1. Niche down 2. Treat your Twitter profile like a product 3. Create a content matrix 4. Mix professional and personal 5. Don't spam with your product 6. Focus on your experience, not on the theory 7. Don't be a copycat 8. Connect with people 9. Be kind 10. Experiment a lot What would you add?

Replies

Bohdan
Pomotastic - Pomodoro Timer Online
Pomotastic - Pomodoro Timer Online
Please review my profile 🙏 https://twitter.com/bohdanvorona
Aaron O'Leary
What do you mean by focus on your experience, not on the theory?
Sveta Bay
Slogan Generator
Slogan Generator
@aaronoleary good question! There're a lot of threads on Twitter describing some theoretical aspects. But the thing is that personal experience works much better cause this information is unique. Theoretical thread: how to conduct a usability test in 10 steps. Thread based on personal experience: My 10 learnings from conducting a usability test. The second one works X10 better 🚀
Jun Gong
Treat your Twitter profile like a product 💪 Wondering what other channels you use for distributions
Debajit Sarkar
@basv Thanks Sveta for the helpful advice! As always, very insightful.
Martin Ratinaud
Nice, thanks For this, I used the insights of TweetHunter. Just sign up http://tweethunter.io/?via=staki... and you will have an incredible series of emails with awesome insights. And this is free. You can then buy their product to grow your audience but only the emails are already a gold mine
Sveta Bay
Slogan Generator
Slogan Generator
@martin_ratinaud I prefer Hypefury 😄
Martin Ratinaud
@basv I didn't know it. Will have a look
Karol Piwowarczyk
Ultimate 2024 Goodnotes Planner
Ultimate 2024 Goodnotes Planner
What is Top-1 traffic source for MakerBox?
Jasper Ruijs
Growth Hackers Guide To Producthunt
Growth Hackers Guide To Producthunt
How much did you engagement with other content creators with audience overlap?
Sveta Bay
Slogan Generator
Slogan Generator
@jas801 didn't catch the question. But for engagement, I usually spend most of the time in comments to my tweets now. I wish I had 1 extra hour to engage with other creators 😄
Sebastian Janus - derStartupCFO
Also curious about the content matrix. I haven't used it yet - after looking it up it seems like a pretty simple canvas that helps to structure content by type. I am also curious @basv how do you use the content matrix? How often do you create it? And do you simply use it to structure your ideas or is it a more detailed planning?
Sveta Bay
Slogan Generator
Slogan Generator
@derstartupcfo glad you asked! For me, it's a list of tweet formats vs topics. Example of tweet formats: 1-liner, engagement question, a thread, an image (meme or graph) For topics, I have 4 big topics that I tweet about: productivity, marketing, audience building, progress update (buildinpublic) So, the matrix is where you combine these two. For example, each Monday I share a thread about marketing, and each Sunday it's a meme about audience building. That's it! I created it once and change it a little bit constantly. Also, it's not a must for me, but helps a lot when I'm lack of ideas.
Sebastian Janus - derStartupCFO
@basv That makes so much sense! I feel like with the matrix you can give your content more dimensions as it reminds you of different types to post about. Thank you for giving your insights!!
Varun Varma
Thank you for the learnings. Can you also share some metrics you used to measure the conversion? Would love to know what you did from the 0 to 1000 follower journey.
Dara Khan
thanks, I want to be more active on twitter, this would definitely help.
Nimesh
roger-roger
roger-roger
Thanks for sharing, it's nice to have it simplified like so. What do you mean by content matrix?
@basv Thanks for breaking it down Sveta! Would be really helpful for me. Meanwhile we just launched and would really appreciate your support and feedback (https://www.producthunt.com/post...) Thank you so much
Sveta Bay
Slogan Generator
Slogan Generator
@supnim @gloria_ayanbimpe glad you asked! For me, it's a list of tweet formats vs topics. Example of tweet formats: 1-liner, engagement question, a thread, an image (meme or graph) For topics, I have 4 big topics that I tweet about: productivity, marketing, audience building, progress update (#buildinpublic) So, the matrix is where you combine these two. For example, each Monday I share a thread about marketing, and each Sunday it's a meme about audience building. That's it!
Nimesh
roger-roger
roger-roger
@basv thanks for sharing, I've got some actionable :)
Sveta Bay
Slogan Generator
Slogan Generator
Maya A
InterviewJam
InterviewJam
Thank you for sharing :) The concept of creating a content matrix is really interesting and super helpful.
Igor Sadkin
12.Host Twitter chats or Q&A sessions to build community and foster engagement
Igor Sadkin
13.Encourage user-generated content and share it on your profile
Igor Sadkin
14.Leverage Twitter's live streaming capabilities (e.g. Periscope) to connect with your audience in real-time
Igor Sadkin
15.Encourage audience members to share their own stories and experiences related to your niche or industry.
Igor Sadkin
11. Utilize Twitter polls and surveys to gather audience insights
Aurelie Giard-Jacquet
Thank you, Sveta, for your insight, and congrats on the achievement! It looks like consistency and regularity are part of your success too.
Mike Nash
thanks for sharing @basv - this is great. It's easy to fall into the headspace of 'too much noise, better things I can spend my time on', but those results are encouraging. How much time do you think you spent each week over those 7 months to get the results? Curious on even the basic analytics if you're willing to share (#tweets/day, etc)!