10 zero and low-budget user acquisition ideas to try in 2023
Sveta Bay
44 replies
1. Sponsor a newsletter issue
2. Run a Twitter giveaway (lead magnet)
3. Write a guest post for a blog
4. Set up affiliate marketing
5. Answer questions on Quora
6. Run a challenge around the problem you solve
7. Create a freebie and give it for an e-mail
8. Cold DM on different platforms 👹
9. Get more backlinks for your website
10. Launch on Product Hunt (sure thing!) 👑
What would you add?
If you need more ideas, check out this -> https://www.makerbox.club/workbook 🚀
Replies
Vedran Rasic
LeadDelta professional relationships CRM
@basv answer questions on Quora? Is that still a thing? :)
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@vedranrasic if you search for smth in Google, there's always a quora link on the first page 👀
@vedranrasic @basv @fabian_maume Good looking out on QApop! Managing quora on your own is a pain, this tool is going to help a ton
EnVsion AI
Another idea: add your company to startup listing directories.
Content Marketing with partners that share your ICP 💫💙
Good list of tactics here.
I'd also add respond to discussions on Product Hunt :D
and link your product link at bottom of this type of post 💪 😀
This is helpful list. Out of all I am just trying just 2 or 3
Another good one to add -- answer questions on reddit/twitter/etc. that are relevant to the pain point your problem is solving and link to your product after you answer their question
Papermark
Good list! I would add Reddit definitely here.
I would definitely add Hacker News to the list, mainly as a complimentary to the Product Hunt launch!
Ask HN or Launch HN is a great way to launch in front of a great community. I'm seeing more and more products aligning their PH launch with HN launch.
However, I don't really know the statistics of how much HN audience overlaps with PH audience, so can't really put stats on how an HN launch could impact the overall UA for the first launch for a product.
LaunchPedia
This is a good list Sveta, these are something, I would do:
1. Build micro-projects and launch them on PH and other platforms.
2. Submit your startup on startup listing directories
doing online workshops (aka webinars), although it's old stuff, it still works especially for more expensive/complex products
Ultimate Notion Home Manager
this is really a comprehensive list
I'd stress more on the freebies part
offering these can create a reputation for giving back to customers (new and existing) and rewarding them for loyalty.
Creating a brand image with a strong reputation such as this can keep you ahead of rivals in the market and allow you or your business to continue to grow and take market share.
@edun_kerry did you try it? What was the conversion to paid product?
Thanks for this list @basv. I also found this list very useful: https://twitter.com/Aazarshad/st...
Mine are:
1. Use social media: Use sites like Facebook, Instagram, and Twitter to reach potential customers and build a community around your product or service.
2. Utilize influencer marketing: Partner with influencers in your industry to promote your product or service to their audience.
3. Optimize your website for SEO: Make sure your website is optimized for search engines so that it shows up at the top of search results when potential users look for related products or services.
4. Utilize email marketing: Build an email list and send targeted campaigns to potential users.
5. Networking: Attend industry events and networking opportunities to connect with potential users and partners.
6. PR outreach: Reach out to journalists and bloggers to get coverage for your product or service in relevant publications.
7. Referral marketing: Ask people already using your product or service to tell their friends and family about it.
8. Participate in online communities: Join online communities related to your product or service to raise brand awareness and connect with people interested in it.
9. Offer a free trial or freemium model: Offer a free trial or freemium version of your product or service to attract potential users.
10 Leverage user-generated content: Encourage users to generate content (e.g., reviews, testimonials, social media posts) that you can use to attract new users.
@vijay_singh_khatri what’s the point of copying this content into a discussion?
Need to try some of them, thanks for sharing
Boolvideo
Wowww! Amazing ideas. I will definitely try them out. Thanks for sharing❤️
Look for relevant discussion threads on forums and comment there. Help people out and migrate them to your product
Carril Workspace
Being sleeping on quora. Thanks for reminding me
Cool list, definitely useful tips, I would add besides quora, reddit and stack overflow could be also a resource.
Share the link you need to promote in your comments, articles, and posts, but I haven't tried this method yet.