5 important lessons I learned from my first launch!

Yesterday we launched Hurree on Product Hunt and although we beat most of our targets there were mistakes we made that we will definitely remedy in the second time around. 1. Utms are your best friend As part of our launch, we offered two paths to Hurree, a link to our landing page and a link directly to sign up. We included a Utm in our landing page but overlooked it on the link to sign up 🤦🏼‍♀️. This meant we had to waste time researching direct sign-ups to verify whether they were actually from Product Hunt. 2. Comments are key Upvotes and reviews are great but we found the most value from the comments on our launch page and actually found it had a big impact on our placement throughout the day. If we had known this going in we would’ve pushed harder for comments at the beginning rather than halfway through. 3. Ignore your launch dashboard until the end I was guilty of constantly watching our launch dashboard and it brought no good. Don’t worry about the numbers, just focus on engaging and spreading the word about your great product. 4. Expect peaks and throughs- don’t panic There will be moments where you feel like things are moving a million miles and minute and other times when it feels like time has stood still. Don’t panic, activity and engagement comes in waves and in those moments of calm go out to other platforms like LinkedIn etc for a boost of motivation. 5. There will be Bots and inauthentic hunters When first launching I didn’t think much about bots etc but once I launched it was definitely front of mind. As soon as Hurree went live we started receiving messages to our site offering upvotes for money which goes against the whole point of this platform. Also, our launch page had traffic from users giving the same feedback on every other product. Although this isn’t harming anyone it’s just annoying when trying to concentrate on the real feedback. This comes with any online platform, however, so my best advice to to just try to ignore it. All in all, it was a great experience, I spoke with some amazing people and we’ve already got some super insightful feedback. Hopefully, some of this helps anyone in their upcoming launch and if you have any questions just drop me a message 😊