1. Social Proof - Utilize star ratings, customer testimonials, UGC videos, etc. This builds trust in the mind of the consumer, making them think, 'This could work for me' or 'This is something I want.' 2. Comparisons to other solutions - For example, comparing instant coffee at home to going to a coffee shop. This reduces the anxiety of switching from something they're already doing, showing why your solution is a better vehicle for achieving their goals (emotional, physical, mental, or a combination thereof). 3. Comparisons to competitors - For example, comparing Coca-Cola to Pepsi. This offers valuable context on your positioning in the market and highlights why your offer is advantageous in terms familiar to the customer. 4. How It Works Section - Explain how customers will experience the benefits of your product/offer, including its unique value propositions and key benefits. This helps set clear expectations and builds excitement among customers. 5. Strong Guarantees - Consider offering more than a 30-day money-back guarantee. Experiment with 60-90 days. This aims to further reduce risk in the minds of consumers. 6. What Customers Get Section - Enhance the perceived value of your offer while clearly outlining what customers will receive. If your offer includes bonuses, seize the opportunity to articulate what they are, how they're delivered, etc. This not only reduces risk but also establishes expectations, fostering a conversation in the customer's mind centered around high value and relative affordability.