We launched Bucket DX on Product Hunt last Tuesday. We ranked #7 Product of the Day and are currently #3 Developer Tool of the Week.

Here's a recap of how it went, hour by hour.

For context:

• This launch was Bucket's fourth launch on Product Hunt

• It was part of Bucket's first-ever launch week

• We were in a Battle Royale with @Novu and @Tinybird

# 12:01:AM:PST — going live

Step 1: getting featured. Done!

For the first 4 hours of the day, @Product Hunt hides upvotes and sorts the homepage randomly. This should give products "a more distributed chance at exposure early."

# 02:16:AM:PST — new milestone: 100 upvotes

Product Hunt is a great place for developer tools to launch.

It helps raise awareness, get feedback, and collect testimonials — the type of materials you can reuse later on for your marketing purposes.

Take this comment from @dima_grossman, CTO and Co-founder of @Novu, for example.

The DX is just out of this world. If you're not using Bucket in your project, you are missing out. — Dima Grossman, CTO of Novu

# 04:01:AM:PST — we're currently #7!

We're currently #7 Product of the Day, with 124 upvotes and 25 comments.

# 05:42:AM:PST — new milestone: 148 upvotes

We just surpassed Releases that we launched in February 2024. We're still #7 Product of the Day.

# 10:07:AM:PST — new milestone: 200 upvotes

We're currently #7 Product of the Day and just reached 200 upvotes. 31 more upvotes to go and surpass Flags that we launched in November 2024.

# 08:56:PM:PST — new milestone: 231 upvotes

We just surpassed Flags that we launched in November 2024. We're still #7 Product of the Day.

@amanintech, CTO and Co-founder of @Lamatic.ai, left this comment:

Feature flagging is challenging and Bucket makes it incredibly developer-friendly. — Aman Sharma, CTO of Lamatic.⁠ai

# 11:59:PM:PST — wrapping up

That's a wrap!

Results:

• 242 points

• 42 comments

• #7 Product of the Day — featured in Product Hunt's newsletters 😻

S/O to the @Novu and @Tinybird teams who ranked in the Top 10, respectively #4 and #10 👏👏

# Final thoughts

Launching keeps reminding the market that your company exists and you’re making progress. — Karri Saarinen, CEO of Linear in Linear Method

This launch was Bucket's fourth launch on Product Hunt and is part of Bucket's first-ever launch week — a week of announcing new features.

Launching on Product Hunt as a developer tool definitely works. It pays off in the long term. We keep launching.

Oh and we're currently #3 Developer Tool of the Week! Join the launch here.

Next week is Bucket's first-ever launch week.

A launch week is a week of announcements. We're introducing a series of new features making feature flagging a fast, joyful experience for SaaS developers.

We'll be live on Tuesday, March 18, on Product Hunt for a Battle Royale with @Novu and @Tinybird. The most upvoted product wins. Get notified here and follow us on Twitter/X and Bluesky for the latest updates.

Oh and if you have any questions on getting acquired, running a 100+ engineering team, quitting your job, starting a dev-first company, raising VC funds, hiring a remote-first team... Ask @makwarth anything here!

See you next week

@roncohen and I are building @Bucket to enable developers in SaaS to ship the right features, faster.

Before that, we co-founded @Opbeat , got acquired by @ElasticSearch , ran the 100+ Observability team, quit, co-founded another devtool company, raised VC funding again, hired a wonderful team (remote).

Above all, we love crafting world-class developer tools.

If you have any questions related to dev tools, product craftsmanship, next-gen feature flags, trunk-based development, developer experience, starting a company, remote work, raising VC funds, getting acquired, being based in Europe (Copenhagen), and of course... Bucket — please do ask!

I'll answer them by launch day on March 18th!

Here's a recap of what we recently shipped at Bucket. Note: We'll be live here on March 18 — Get notified

# What Bucket shipped in February 2025

• Improved Event log

• Secret features

• Custom feature key naming convention

• Custom avatar support

• Beta Remote Config

## Improved Event log

We've revamped the debugger: introducing the Event log.

You can now see event data sent to Bucket – evaluate, check, user, company, and track – and slice it with filters. This makes it easier to get started and debug data issues.

## Secret features

We've made it possible to mark features as "secret" on Bucket.

This means you can use a feature on your backend and ensure that the feature key is never revealed to any users.

## Custom feature key naming convention

You can now define your feature key naming convention when creating a new feature.

SNAKE_UPPER_CASE, camelCase, kebab-lower-case (default), or else... You decide.

## Custom avatar support

Quality-of-life improvement: We now display company logos and user avatars in the UI.

## Beta Remote Config

Last but not least, we’ve shipped a beta release, introducing remote feature configuration to Bucket — a dynamic and flexible approach to configuring feature behaviour outside of your app without redeployments.

# One more thing

That's almost it for this month. There's one more thing.

We'll run our first-ever launch week on March 17-21. Follow us @bucketdotco on X for the latest updates. We'll be live here on March 18 — Get notified

We're crafting the feature management tool purpose-built for B2B SaaS companies.

Happy shipping!

In software engineering, trunk-based development (TBD) is a strategy to manage git workflows that favours merging commits into the `main` branch even before the feature is fully complete, instead of the git flow that favours working on long-lived branches until features are 100% complete.TBD or GitFlow: What's your current developer workflow?

What tool like @LaunchDarkly or @Bucket do you use for feature flagging/rollout?

Feature management (also known as feature flag management) is a modern software development process involving the progressive delivery of feature releases to specific user groups through features and feature flags (sometimes called feature toggles). — source

At Bucket, we're on a mission to help you build better products with feature flags. Last year, we shipped 38 product updates, and we're kicking 2025 off to a great start. # What Bucket shipped in January 2025 Below is a recap of what we shipped this month:

• OpenFeature Tracking API support for Bucket SDKs

• Toggle feature access per company

• Improved Feature tabs

## Bucket SDKs now support the OpenFeature Tracking API We shipped an updated version of Bucket SDKs to support the latest OpenFeature Tracking API:

• OpenFeature Support: We've updated Bucket Node.js SDK and Browser SDK to support the new Tracking API.

• Enhanced Developer Experience: You can now use the adoption metrics and automated feedback surveys through OpenFeature.

## Toggle feature access per company We also released a new feature in the Bucket UI to enable you to toggle features to individual companies.

• Quick access: Go to the Company page to enable a new feature.

• Purpose-built for beta releases: You can toggle a button to enroll companies into the early stages of a new feature.

## Improving the Feature tabs Last but not least, we simplified the dashboard UI by using more explicit terminology and use case-specific code examples.

• Clearer terminology: We've renamed the Targeting tab to Access and split Analyze into Adoption and Feedback for clarity.

• Use case-specific code examples: We've added specific, context-related instructions and code examples to each new tab.

# Wrapping up That's a wrap! Over to you, what should we build/improve/fix in 2025? Let us know! Ping @bucketdotco on X and follow us for the latest product releases. We're crafting the feature flagging tool purpose-built for SaaS companies. Happy shipping!