...and build a personal brand that doesn’t suck

Here’s how: 1. Stop trying to be everywhere; just own somewhere. You’re not Kardashian-level, and that’s a good thing. Pick a niche, dominate it, and solve a unique problem better than anyone else. 2. Kill the "authenticity" act. No one cares about your "brand story" unless it speaks to them. Drop the self-promo and start solving real problems that make a difference. 3. Be relentlessly consistent. Success doesn’t come from one viral post. Show up daily, engage, share—again and again. Consistency isn’t sexy, but it works. 4. Stick to your lane and make it fast. Every trend isn’t your trend. Focus on what makes you stand out and double down. Own your uniqueness. 5. Serve, then sell. The fastest way to build loyalty? Help people before they ask. Solve their problems and they’ll stick around. *** Your personal brand should attract like a magnet—no fluff, no fake smiles. Just problem-solving and showing up when it counts. And for the love of everything good, keep it valuable.