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Any advice on smart marketing streams for a bootstrapped startup in the SAAS Product vertical?

Swarna Hebbar
5 replies
Frugality is key here but balancing it out with smart spending!

Replies

Gurkaran Singh
When it comes to marketing on a shoestring budget for your SAAS startup, think of it as doing the Kessel Run in less than twelve parsecs – swift, strategic, and a bit of a thrill! How about harnessing the force of social media, leveraging SEO like a Jedi, and maybe throwing in some guerrilla marketing tactics for that extra oomph? May the ROI be with you!
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Amit Doda
Optimize your website and content with relevant keywords that your target audience is searching for. Invest time creating high-quality, informative content that addresses common pain points or questions your potential customers have. This helps improve your organic search rankings and establishes your brand as a trusted authority in your niche. Additionally, consider participating in online communities and forums where your target audience gathers, providing valuable insights and solutions while subtly promoting your product. These efforts can help drive targeted traffic to your site over the long term, contributing to sustained growth without a significant financial outlay.
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Marie-Philippe Leblanc
Fleso
Fleso
Following this thread!
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Adeeb Malik
Launching soon!
We're bootstrapped as well. Here are a few things to try: Hard Work (have to do) - A cool website - Landing pages (of all sorts) - Create an SEO strategy - Create content (for traffic) - Create content (for UX and support like guides, documentation, etc.) - Start building community early on Leverage (this is where smart comes in) - Talk about your product in all spaces (Quora, Reddit, PH, etc.) where competitors are mentioned. A great way to get users who do not like the competitor and are looking for an alternative - Get associated with a faceless YT/TikTok channel. Cheap + instant audience flow! - Jump on FB groups, PH, etc. No need to launch to talk about the product. Who's stopping you? - Put out PR posts, guest posts, etc. Let me know if these make sense!
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