Biggest hurdle when marketing to different channels?

Question

Hi guys, what are your favourite to worst on posting on social media. Also do you guys use social media a lot for business?

Ray Dhillon · Accepted Answer

@abhra_ch Twitter is also pretty good. Instagram is also good because of the features, but I agree LinkedIn is good for me because of b2b

Andreas Sohns · Answer

I struggle with consistent posting schedules. I love the engagement on FB, but LinkedIn feels more formal.

Answer

Hey @ray_dhillon! 😄 Marketing to different channels can definitely be a challenge! My go-to's are Instagram and LinkedIn because they offer great engagement and visibility. On the other hand, I find Twitter a bit tricky due to its fast-paced nature. Definitely use social media a lot for business—it’s amazing for reaching wider audiences and driving traffic! What about you? 😊

Gurkaran Singh · Answer

Oh, the social media maze - from navigating Instagram like a pro to feeling lost in the Twitter jungle! As for business, let's just say social media marketing keeps me on my toes more than debugging code on a Monday morning!

Abhra Ch. · Answer

Hey @ray_dhillon! 😄 I absolutely love using social media for business. My favorite part is how each platform has its unique vibe and audience. Instagram is great for visuals and engagement, while LinkedIn works wonders for professional connections. But the biggest hurdle for me is tailoring the content to fit each platform’s style and audience. How about you? What’s your go-to platform? 😊

Abhra Ch. · Answer

Hey @ray_dhillon! 😄 I totally agree, marketing across different channels can be quite challenging. My favorite platform to post on is Instagram because of its visual nature, while I find LinkedIn to be a bit more formal but equally effective for B2B. Yes, social media is a crucial part of our business strategy, especially for brand awareness and engagement. How about you? Which platform do you find the most effective? 😊

Ray Dhillon · Answer

@andreas_sohns My business solves this. Let me know if interested. Also with content creation. Facebook I definitely need to use more, way more active users.

Ray Dhillon · Answer

@jo_jo26 Thats true, always have to adapt. Also Jojo(need to watch) looks amazing :)

Ray Dhillon · Answer

@ashikhameed So adaptability is really important on social media, as it is very much trend based (at least on the 'newer' platforms. Also looking at what is working well on a weekly basis could be helpful. If you need help with this my business pretty much covers this all :)

Ray Dhillon · Answer

@rishi5565 Haha, twitter is definitely fast paced. I think as long as there is a style of value being shown across reach channel, then you can grow, but takes time so most people stop. If you need help with twitter or other channels I have a business that can pretty much automate this for you :)

Ray Dhillon · Answer

@chopwood Try trend based content. Relevant sounds that are popular. Tiktok from my view is all about catching trends early too so make sure to post a lot in the beginning!

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@ray_dhillon Absolutely! I recommend everyone to watch JOJO, haha. If you're starting out, I suggest you begin with the fifth part. The fifth part is my favorite!

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@ray_growk One Piece is awesome!

Answer

All marketers who have conducted KOL campaigns have likely experienced this: the platform's content review standards for videos are always changing.

Ashik Hameed · Answer

Great question, @ray_dhillon - One of the biggest hurdles in marketing across different channels is tailoring the content to fit each platform’s unique audience and format requirements. For example, what works on LinkedIn might not resonate on Instagram. Consistency in messaging while adapting to each platform's style is key.

Do you have any specific strategies for managing this balance? @ray_dhillon

Biggest hurdle when marketing to different channels?

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