"'BRAND' has a branding problem.

It's become shoddy. Disposable. Perishable. Most execs ignore it rather than see it for what it is: the heartbeat of profits, loyalty, and competitive edge. CEOs think it's fluff. CFOs see it as a cost. CMOs have forged it wrong, reducing it to artsy slogans and gimmicks. No wonder brand budgets get slashed at the first sign of a downturn. But y'all know the truth: A strong brand delivers. It makes it rain, builds loyalty, and produces resilience. It attracts top talent, boosts retention, guards your business, and takes out the competition. Ask yourself: Is your brand powering value or just lipstick on a pig? Because if it's not, you're one PR slip-up away from being forgotten. 🟡 Like this? Repost it to your network; your followers are gonna love it! The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.