Branding - how to establish identity and confidence?

Feel free to respond even if you aren't a designer (everyone is a designer at heart)

Hi Paul, here are a few pointers to keep in mind while developing the brand identity for your company. 1 To understand their taste and visual inclination, define the user persona you want to target and develop a mood board. 2 After that, start collecting similar visual elements and begin brainstorming. This helps define the brand direction and the brand's visual language. 3 Develop the design elements like logo (with different lockups), patterns, font pairing, and marketing assets like (social media templates and business cards). The main idea is to have the entire identity feel cohesive across all the channels. I've taken a pass at redesigning the existing homepage of Fresco. You can check it out here: shorturl.at/hkLSY Let me know what you think about the same.

Stay consistent with your branding once you're happy with the design elements otherwise it can become very confusing for others viewing your product

Establishing identity and confidence in your brand is key to standing out and connecting with customers. Create a unique and consistent message, and deliver it with passion and authenticity.

1 - Nail down your profile pic, then don't ever change it - I understand your doing a rebrand, but I'd suggest figuring out your new pfp, then using it across all social media platforms, and never changing it. 2 - Post content regularly. You don't necessarily have to do it a ton, or even every day, but be consistent. 3 - It's great if you can get the same exact username/handle across all of your social media accounts.