Building an audience around personal brand or business brand?

I think building a personal brand is more important. It will ultimately help your brand. And I guess building a personal brand easy than a business brand.

There's no right or wrong answer to this question - it entirely depends on what your goals are. If you're trying to build a personal brand, then you'll need to focus on creating content that showcases your personality and expertise. However, if you're trying to build a business brand, then you'll need to create content that highlights your company's products or services. Whichever route you choose, make sure you're consistent with your messaging and that you're providing value to your audience.