Content curation – What does it mean?

The definition Curating means sorting through relevant online material in your niche. Then share the best you find with your audience. This can be any type of great content. Podcasts, eBooks, YouTube videos – you name it. Curating on social media Success on social media means posting consistently. But that can be tough to keep up. That's where curating comes in. Privacy settings on some apps make it a lot harder to browse for high-quality content than others. Twitter is awesome for curation. Here, you can: – Tag the content creator – Attach the link to the original piece or your updated version – Add unique insight Content curation tools Curation tools can make finding content to share a lot faster. They can even deliver relevant formats straight to your inbox or dashboard. Quuu Add CTAs to direct readers back to your site. Pocket Simple bookmarking tool. Scoop.it Create and publish web pages and newsletters. elink Use web links to create newsletters, RSS widgets, and social bio links from templates. BuzzSumo Find trending topics and influencers in your industry. What are the benefits? – Fills gaps in your content calendar. – Balances self-promotional posts. – Lets you see the type of content that resonates with your audience. – Turns your platform into an expert resource from a variety of sources. – Offers a chance to engage and build community. Curating on different platforms Did you know you can also curate content on your site, blog, or email newsletter? Examples of formats Here are some different form you can curate: – Statistics (large datasets) – Expert roundups – Weekly email newsletter – Tools You can even use one content style to curate another. For example, why not film a video about a recent article you read? Building a content curation strategy Your strategy will be successful when you: – Know your audience – Add value – Credit the source Note: “Aggregation” means collecting a bunch of content in one place (e.g. RSS feeds.)