Content marketing or cold outreach?

Question

Kostya Bolshukhin · Accepted Answer

I would start with outreach to get first feedback, early users, and testimonials.

It helped us find out what matters most for our core audience. So know I feel more comfortable doing content marketing

Answer

I think both are important but my first priority will be cold outreach because content marketing takes time to build a narrative.

❉ Ksenia · Answer

both — for they would undoubtedly clarify and enrich each other

for example, cold outreach is about people YOU want to become partners with
in this case content-marketing will become your helper in letting them know you are a good fit for each other

there are tons of scenarios of how these two can team up:)

Jayant K · Answer

Why choose :(((

But if you have to, go with outreach. Easy top get setup and started. you can start in 1 day.

Content will take months to give you results.

But outreach will give you meetings, might not get you customers still. So be cautious. Happy to chat

Jayant K · Answer

@kostyabolsh Nice, makes sense

Jacelyn Sia · Answer

Both have their place, but content marketing builds long-term value and trust with your audience. Cold outreach can yield quick results but may not be as sustainable. Use a mix for balanced growth.

❉ Ksenia · Answer

(poco a poco, of course)

Content marketing or cold outreach?

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