Custom Domain vs. Free Subdomain: Which is Right for Your Landing Page?

Question

Today, I noticed some interesting analytics for our SaaS product!

Out of 22 top-performing websites, 8 (36%) are using Pagemaker subdomains (like "page-name.pagemaker.link").

What are your thoughts on using a custom domain vs. a platform domain?

Accepted Answer

I think custom domains are worth it for branding and trust

Albe morkel · Answer

When deciding between a custom domain and a free subdomain for your landing page, several factors come into play. A custom domain, such as, offers distinct advantages. It enhances brand credibility and trustworthiness, as it conveys professionalism and permanence. It also provides better SEO opportunities since search engines tend to favor unique domains over generic subdomains Efficient Storage Solutions. Moreover, a custom domain gives you full control over your branding and allows you to build a consistent online presence across various channels.

Answer

A custom domain is definitely the way to go for long-term SEO benefits.  Search engines tend to view custom domains as more trustworthy and relevant, potentially boosting your landing page's ranking.  Plus, a custom domain strengthens your brand identity and creates a more professional image.

Answer

For short-term campaigns or if you're on a tight budget, a free subdomain can be a viable option.  It allows you to get your landing page up and running quickly without additional costs.  However, keep in mind the potential downsides like a less professional feel and limited customization options.

Anthony Harris · Answer

I think a custom domain is worth it for the brand authority it conveys. Sure, a free subdomain works, but your own domain makes you look more professional and helps with SEO. Just my 2 cents though - curious what others think! Anyone have data on conversion rates for custom vs free domains?

Answer

For a professional and trustworthy first impression, a custom domain is the way to go! It builds brand recognition and establishes credibility with visitors

Gurkaran Singh · Answer

Deciding between a custom domain and a free subdomain is like choosing between a tailored suit and off-the-rack – both can work, but one might just fit better for the occasion! What's your style preference in this digital wardrobe dilemma?

Gaëtan Le Gac (Unique Domains) · Answer

I would certainly never buy from a free subdomain website, and there are low chances I give them my email.

madhura · Answer

Choosing between a custom domain and a free subdomain for your landing page depends on your goals and budget. A custom domain offers a professional, branded appearance, builds credibility, and can improve SEO, making it ideal for businesses or long-term projects. It comes at a cost, but the investment is often worthwhile for brand control and trust. A free subdomain while cost-effective and easy to set up, lacks the professional polish and SEO benefits of a custom domain, making it suitable for temporary projects or testing ideas. If you're serious about your brand, a custom domain is the better choice.

Custom Domain vs. Free Subdomain: Which is Right for Your Landing Page?

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