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Ramya Bhaskar

Did you face this?

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Ever wondered why a user rated your NPS survey with a 2 or a 4? What drove them to give that score, or what could have been improved? Often, there’s no easy way to ask them at the exact moment when they’re most likely to respond. Any thoughts?

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Arindam Vaidya
Well in my opinion through my experience in primary research it's the expectation quotient. Now, that being said it depends on the individual too. But, if it's consistent throughout an entire sub-segment of users, then it's a major boiling issue. Hope it helps!