Do founders also have to be influencers?
Josh
10 replies
It seems like there a growing trend where founders need a digital presence or become influencers to successfully sell their products? Is this a real trend or just the newest form of inbound marketing?
Replies
André J@sentry_co
It's a great way to test organic PMF. It doesn't scale much beyond that 😸
Share
Dont have to, but happy they do, when they start and see the first results.
InOrbit.io
I think to a degree the founder is and will be the main driver for adoption and growth at the early stages of the startup. From that lense I have to agree that to some level a founder will have to be an influencer.
Launching soon!
Hey, it's like the tech world's version of needing a superpower! While it can help founders stand out in a crowded digital space, it's not essential. Think of it as the sprinkles on the startup cupcake - delightful, but not the main ingredient!
Launching soon!
I believe we have to be our own evangelist first to get the story out.
Being an influencer can help with marketing, but it’s not the only way. Founders can use other strategies to get their product noticed
@faijan_ansari2 What would you suggest?