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  • Do founders also have to be influencers?

    Josh
    10 replies
    It seems like there a growing trend where founders need a digital presence or become influencers to successfully sell their products? Is this a real trend or just the newest form of inbound marketing?

    Replies

    André J
    It's a great way to test organic PMF. It doesn't scale much beyond that 😸
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    Kostya Bolshukhin
    Dont have to, but happy they do, when they start and see the first results.
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    Royce Wong
    I think to a degree the founder is and will be the main driver for adoption and growth at the early stages of the startup. From that lense I have to agree that to some level a founder will have to be an influencer.
    Gurkaran Singh
    Hey, it's like the tech world's version of needing a superpower! While it can help founders stand out in a crowded digital space, it's not essential. Think of it as the sprinkles on the startup cupcake - delightful, but not the main ingredient!
    Sukumar
    I am starting to think that being an influencer can help founders build a strong personal brand.
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    Remington
    I believe we have to be our own evangelist first to get the story out.
    Faijan Ansari
    Being an influencer can help with marketing, but it’s not the only way. Founders can use other strategies to get their product noticed
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    Josh
    Outlit AI
    Outlit AI
    @faijan_ansari2 What would you suggest?