Do you invest more in building your personal or company brand on social media?

Always personal. Genuine connections will always "follow" and support you continually, no matter where you work...

Even I am confused of this because I started building my psychology brand, TheBrainPsych, but I found it difficult to spread the efforts :(

I do both. There are a few brands that do this. For eg, Nothing, Cred, Sleepy Owl, Souled Store, etc. Relying on just one doesn't sound bulletproof to me.

Personal branding is crucial because people build trust with individuals, not companies. Your personal social media can reflect your unique voice and perspectives, independent of corporate branding. This freedom allows for the expression of personal views.

For Start Up - Personal brand. Personal brand builds your company brand

When considering your social media presence, i'd strike a balance between building your personal brand and your company's brand. While some argue against associating a business too closely with individual, iconic examples like Steve Jobs and Apple, demonstrate the power of intertwining personal and corporate identities. Tailor your strategy to align with your goals; consider posting both personal and company-related content across platforms, leveraging things like collaborations (on Instagram) to amplify your reach. Keep it authentic and relevant to your target audience, and I think you strike magic when you embrace that a company's story comes from its people (you!) :D

Personal brand definitely seems easier to build because people relate more to emotions and it’s easier to invoke more emotions through yourself than a company.

On LinkedIn and Twitter, personal branding is much more relevant than company branding. Engagement on brand social pages on those networks is very low. Invest in personal branding to bring awareness to the company instead.

Both but I feel like personal branding is crucial for creating more reliability and it fosters the company branding as well

I focus more on building my personal brand, not necessarily by choice but because I find it easier to establish a personal brand first and then leverage that to build my company's brand. This approach seems particularly beneficial for solopreneurs who are in the early stages of bootstrapping their startups. In such cases, having a strong personal brand can significantly benefit the company brand. This is primarily because, at the beginning, people's trust in your company is closely tied to their trust in you as an individual. Establishing a trustworthy personal brand can lay a solid foundation for your company's credibility and trustworthiness in the eyes of potential customers and partners.

I would say both

I prioritize building my personal brand on social media. Even though my company's brand matters, I can build credibility, connect with people in a genuine way, and ultimately contribute to the success of the company more successfully by making an investment in my personal brand.

I'm investing in personal brand, it's something that will be with you till the end. Even your company not alive and you need to build a new company again, strong personal brand definetly help to this. People work with people, not with logos.

A business brand is harder to build I believe because you need to add some personality to the business. For your personal brand you can be yourself and talk about things you like.

I believe a personal brand is more important and at the same time it helps you promote your business. When people trust and connect with you, they're more likely to buy into what you're selling. It's all about making real connections.

Personal brand more. Today, consumers are more inclined towards trusting a person with a face and authority than an anonymous brand.

Personal brand is a more evergreen option

In my opinion, when you're embarking on something new, your personal brand is intricately linked to your company brand, especially in the realm of B2B. Your initial clients might often be individuals or organizations you've interacted with before. This makes it challenging to distinguish between the two! Thus, investing in your personal brand inevitably influences your company brand, and vice versa. What do you think @busmark_w_nika ?

Trying to create a social branding for rotoscoping songs. Just for leisure and fun (investing in terms of time) Do check it out guys https://www.instagram.com/doodle...