Do you love personalized marketing letters or messages, or they irritate you?
Alexander Alkor
7 replies
And in which case do you feel either of these emotions?
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Ethan Robert Kensington@ethanrobertkensington
Personalized marketing can be great when it's actually relevant and useful. Like getting a coupon for a product I actually want to buy. But spammy 'personalized' emails that clearly just inserted my name into a generic template are super annoying. I guess it comes down to whether the personalization provides real value or is just a cheap tactic.
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@ethanrobertkensington that's exactly what I mean, actually :)
Where is this thin line?
I think this is spot on! @ethanrobertkensington @arthen_factory
From what I have seen there are many benefits with doing personalized marketing & communication, but it needs to be relevant (and not creepy!). What is relevant is naturally very different for different companies and what they are pushing.
There is a huge difference between companies that knows "everthing" about us, and the ones that have huge holes in their data. What I have seen most customers want personalized communication and expects it (71% McKinsey says)
We are launching Solarplexus.ai here on Product Hunt next week if you want to check out how we do Personalized Marketing & Communication, Automated, At Scale, and In line with Brand, if you want to check it out.
I don't mind them especially if they've done their research and their product or service is of interest to me or could benefit my current project. What's more annoying is trying to unsubscribe from marketing e-mails and never being removed from the list.
@krista_pettersen so it's more about technical inconveniences and "match" between your products or ideas, and you don't mind about the format of such letters or messages?
@arthen_factory Yes, and as far as format I'm a fan of short and informative. If an e-mail has multiple paragraphs I probably won't make it past the first one.
Love them. Feels very warm.