Do you think cold outreach is still effective?

Question

I'm asking specifically for services business. I've used it, but it seems to be getting more challenging. Do you still see it as an effective method? Have you had any success with it recently?

Yanlin Wu · Accepted Answer

Suppose you send 1000 outreach email, it's still helpful if you get 10 replies.

Mehvish Shafiq · Answer

Yes, if it's personalized, targeted, and provides genuine value. It’s all about making the right connections and offering something relevant to the recipient.

Ashit Vora · Answer

@jan_ber do you use any other cold outreach channel apart from emails?

Gurkaran Singh · Answer

Oh, the joys of cold outreach! It's like a lottery – sometimes you win, but often you just end up with a lot of unread messages. It can still work, but it's definitely more challenging nowadays. Maybe it's time to switch things up, like how "Her Ideal Match" is transforming dating profiles with data science! Check it out at https://heridealmatch.com?source....

Siseko Siwali · Answer

This is an interesting question, because most sales focused people say it’s still the best way to do things, even though to the rest of us who build it might seem and feel like it’s not the way.

Sometimes people that know you can’t be objective with your product, so maybe, it needs to be part of your mix.

An integral part.

Monty Parin · Answer

While it is becoming more challenging, cold outreach can still be effective if done right

Jan · Answer

Yes, it's still effective! The methods have evolved but cold outreach is a great channel.

Benny Chandra · Answer

While cold outreach remains a viable strategy, adapting your approach and continuously refining your tactics based on feedback and results is key to its effectiveness. If you've found it challenging, consider revisiting your strategies and exploring new ways to connect with potential clients.

Answer

@ashitvora From my experience, it’s just hard work with a 5-10% response rate and a 1-2% success rate. What was your experience like?

Wendy Huang · Answer

I'd say it's still an effective method. But It really does depend on the platform and the approach, right? LinkedIn can be a lot more effective for cold outreach than email, especially if you're in a B2B space.

Tara Fitzgerald · Answer

Yup! It is still powerfull for generating leads and relationhips

Sophia James · Answer

Yeah! it is very important for generating leads :)

Answer

Yes, it is!

Tasha Konkina · Answer

Yes, but I still hate it! I know people who actually enjoy it, though. 
I suppose the secret is to do what you love and delegate the rest to the professionals.

Answer

What a great question! Cold outreach can absolutely still work, but it can feel more and more challenging to stand out, especially with so many people doing it. For service-based businesses, it might still be effective, but I think the key now is highly personalized messaging and finding unique ways to connect.

Do you think cold outreach is still effective?

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