How do you know when it's time to pivot your product idea?
Ashit Vora
4 replies
I've had moments where I've considered pivoting parts of Draftly, but it's hard to know when it's the right time. What were the signs that made you realize a pivot was necessary, and how did you handle it?
Replies
Mike Ivars@ivarsmas
RealMail
Launching soon!
Pivoting is the natural action after not getting the Product Market Fit, the eternal question is... How do you know you have PMF?
One answer would be when the demand for your product grows and surpasses or exceeds the supply.
And if it doesn't happen, it depends on the project, budget, and desire to keep trying, etc.
Because you can have a good project, but target the wrong audience, with the wrong message or tone, distribute it through a channel or strategy that can be improved, at the wrong time, or in a market with too much competition.
It is normal initially not to get it right. Success is usually not immediate, and you usually need to polish things to reach the PMF.
If you think you've tried everything and you find another approach, positioning, or business model that you think can make a difference, maybe it's time to pivot.
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You'll know it's time to pivot when your current idea feels like you're trying to sell ice to Eskimos—no traction, no growth, and feedback that sounds more like polite rejection. Trust your gut, gather real user feedback, and don't be afraid to switch things up. After all, even "Her Ideal Match" had to pivot to truly understand what women want.
Launching soon!
everything relys on the product market fit, if your not growing as you expected to, maybe thats the right time to pivot. when it hits... IT HITS!
It's all about the consumer. If your target audience isn't responding to a part of your product, you must adapt if you want to succeed.