Do you use the media for your product launches?

Question

I've been launching projects for years now and, depending on the target and my persona, I get a lot of positive feedback and visibility thanks to the press and appearances in various newspapers, TV channels, radio stations, etc...

In France, I know it's complicated to get your project talked about in the media, especially if you don't know anyone and have no contacts, but I'd be delighted to hear about your project launches. Are you thinking of using the press for your communications campaigns? Is it easy for you to appear in the press? And how do you go about it if you're used to working with the media?

I'd be delighted to hear from you... 🙈

Tristan Berguer · Accepted Answer

@olive_sim42 So do you think a solution like www.presspilot.io might be interesting for you?

Mia Cooper · Answer

We involve media in our product launches through press releases, social media campaigns, influencers, and targeted ads.

Answer

For sure! We make use of media platforms to promote and launch our products, including press releases, social media, influencers, and targeted advertising

Answer

We utilize media channels like press, social media, influencers, and ads to launch our products

Answer

Media plays a vital role in our product launches, with press releases, social media, influencers, and targeted advertising being key components.

Tristan Berguer · Answer

@isabella_l33 All right, what's the budget for this kind of launch? And how do you find the actors you work with?

Tristan Berguer · Answer

@isabella_l33 Of course, I've been working with French-language media for over 10 years now, and as time goes by I get to know them, and when I send them press releases, they read more. In fact, I've created a number of services that enable anyone to send press releases to hundreds of French-speaking journalists (for the moment, only my personal contacts, but it's growing). In terms of budget, it's relatively low when you use platforms like www.presspilot.io, you need to count around $250 and all French-speaking countries hear about it... I hope the rest of the world will soon!

Tristan Berguer · Answer

@olga_official_verified oh thank you for this information Olga ! I really appreciate 😍

Tristan Berguer · Answer

@olga_official_verified Thanks for your reply! I agree with you, which is why I launched www.presspilot.io!

Tristan Berguer · Answer

@amandatrincher All right, thank you Amanda, i recommand you to use : https://presspilot.io/ !

Amanda Johnson · Answer

Sure do. Getting press coverage can really amplify a launch. It's all about having a compelling story and reaching out to the right journalists.

Answer

@tberguer When it comes to this launch, I'd love to know more about the budgeting aspect. Can you share any information on the estimated budget? Also, I'm intrigued by your approach to finding and working with actors - how do you discover and choose the individuals you collaborate with?

Answer

@tberguer When reaching out to the press, it's essential to understand your target demographic and choose media outlets that cater to their interests, which may include newspapers, TV stations, radio programs, online news platforms, or industry-specific magazines, and you can establish contact by utilizing email, phone calls, social media direct messages, or dedicated press inquiry forms on their websites.

Answer

@tberguer No, contacting the media doesn't require hand-delivery; there are several convenient ways to reach out, including email, phone calls, online forms, social media, and even press release distribution services

Do you use the media for your product launches?

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