🤔 Does Black Hat SEO work today? 🤔
Dang Khanh @ WriterZen
6 replies
Search engine optimization (SEO) is now more accessible than ever thanks to the popularity of educational online content and the built-in features of free website builders. Even people with little to no familiarity with this digital marketing strategy can take advantage of it — and support their brand in ranking higher in online search results.
But even in today’s landscape of SEO ubiquity, the strategy is confusingly complex. If you want to be successful, you need to navigate the nuanced terrain of quality content and natural link-building. Otherwise, you’ll be setting yourself up for a Google penalty.
So what I want to understand is, what is the definition of today's black hat SEO?
Thank you for upvoting my discussion guys, have a nice day 😁
Replies
Michael Lachar@michael_lachar
Totally agree with @nammai23. It's always a matter of "when" and not "if" Google catches up to any unscrupulous practices that you've been using for SEO. After tons and tons of research into SEO best practices, I've realized that it can be complex to implement some of them and impossible to predict the behavior of Google's algorithm.
That being said, the overall principle of SEO is pretty simple: Publish content that is helpful to information-seeking humans. Google will look upon that favorably every time.
Using "black hat" techniques, or even borderline system-gaming strategies will catch up to you. AI-powered writing tools are a great example. After a recent update, Google's algorithm is now starting to recognize this and take it into consideration when ranking your site.
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The ones that people know of are not the best policy to use, it’s goals what people look for not penalties.
There is one black hat around, doesn't have a name otherwise everybody would twig-it and use and even Google doesn’t know exists for the medium term, medium term is longer than 7 years.
One day Google finally works it out and the user is baffled and doesn’t know where to look for it and the page continues to slide away.
So yes, this sneak works very well indeed.
If I'm completely honest, it still works and still out there. But the main question is, for how long?
Blackhats utilize the bug gap from Google to leverage the ranking, link buying and hundreds of schema methods to make it work.
However, Google can definitely see this, that's why some of the latest update mostly includes the user centric to drive quality websites and their contents forward, all for the sake of audiences.
With this progress, blackhats will die out, it's just a matter of time.
It depends, but for the most part, no, these tactics will hurt you more than they help you because of the google new updates day by day.