The best way to understand your user's search intent?🤔

@fabian_maume Normally this is the traditional way: For every brand, there are 3 types of searches from your audience on Google: 1) Brand search (Brand name + types of products) 2) Non-Brand search (products alone) 3) Questionnaire related to above 2. (5W, 1H, Is, Are, etc.) One of the traditional methods to understand search intent is: 1) Go on Google and type on keywords with those 3 similar pattern. 2) Getting information on suggested sentence and people also asked. 3) Mapping out the search journeys on each topic, organizing them into content pieces. 4) Repeat.

@fabian_maume @nammai23 It's a useful piece of advice, thank you for sharing.👍