The best way to understand your user's search intent?🤔

Dang Khanh @ WriterZen
4 replies
Feel free to share your opinion. Have a nice day all!

Replies

Fabian Maume
Google tends to be quite good at understanding search intent, so I would recommend checking the top 5 results for the search.
Nam Mai @ WriterZen
@fabian_maume Normally this is the traditional way: For every brand, there are 3 types of searches from your audience on Google: 1) Brand search (Brand name + types of products) 2) Non-Brand search (products alone) 3) Questionnaire related to above 2. (5W, 1H, Is, Are, etc.) One of the traditional methods to understand search intent is: 1) Go on Google and type on keywords with those 3 similar pattern. 2) Getting information on suggested sentence and people also asked. 3) Mapping out the search journeys on each topic, organizing them into content pieces. 4) Repeat.
Software Guy (Aarvy)
@fabian_maume @nammai23 It's a useful piece of advice, thank you for sharing.👍