Does building in public work on LinkedIn?
Olena Bomko
19 replies
Building in public is the best way to grow on X.
But does this work on LinkedIn? Here's what I think:
It can be a part of your strategy (so you can publish launches, results, failures, success stories, customer testimonials, and your learnings).
BUT you should combine this with useful/entertaining content/thought leadership content/content about your category and your market.
What do you think?
If you want to connect on LinkedIn, here's my profile:
https://www.linkedin.com/in/olenabomko/
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Nathan Covey@nathan_covey
@olenabomko
"Building in public is the best way to grow on X."
Do you have data/experience to back this up?
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I must admit that building in public is less popular on LI than on X. I suppose that it is because the part of journey are failures. People do not like to share them (generally), but X is more informal and we are more likely to post it there.
LinkedIn has always been more about celebration (celebration of new position, new business achievement and so on).
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LinkedIn feels too formal for building in public. Failures are for X, and wins are for LinkedIn 🙂
All content has a purpose. And the purpose is to convert (unless you're an influencer, then the content's purpose is to engage). If you're creating content to generate leads, then independently of the framework you're using (whether it's building in public, educational content, entertaining content or whatever) it needs to follow TOFU-MOFU-BOFU structure.
@olenabomko Like I said, influencers are the exception here. So your purpose is to drive engagement and more reposts and subscribers. In that case, I'd simply go with data. Identify content that drives the most engagement and new followers and just do that. I know you may want to create content that YOU want to create, like thought leadership or education. But if your business goals are not served by it then don't do it
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@katedalessi Influencers are not the exception. Everyone can be an influencer now.
If you post content on LinkedIn *only to convert*, it will not work on LinkedIn. It is the biggest mistake people make on LinkedIn.
I believe in build in public movement and I am sharing regularly insights on LinkedIn and X
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Yes, Olena, I think you’re spot on!
I’ve found that LinkedIn is a great platform for building in public. It allows you to reach a professional audience and get feedback on your work. Just be sure to keep your posts relevant and engaging to keep people interested.
Success depends on how relevant and valuable your updates are to your industry and connections.
On LinkedIn, building in public works best when it’s mixed with other types of content. Updates about your progress and lessons learned can attract attention if paired with professional advice and relevant industry topics.
I've been following a few folks on LinkedIn who seem to be decently authentic and they gather a decent following (e.g. yuriy-zaremba). I agree that at the end of the day it's more celebratory - every failure has to end with a win - but it still feels to me like an under-utilised medium.
Yes.. but you gotta avoid distractions. Your product is your own.
I feel like it’s mostly about who you’re connected to. Everyone appreciates authenticity and vulnerability. If you can be real about your successes and failures, people will appreciate what you share.
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I don’t think so. Tried it before but not a lot of reach, memes and using champion type of stories would make the difference