Does the number of users/visitors matter that much?
Florin Mateescu
10 replies
Getting 10k app visitors of all kinds that are not interested in your product is worse than getting 100 that are genuinely looking for a solution to a problem that your product is solving.
Having many visitors of all kinds is not telling you the whole story; it can confuse you because the conversion is shallow, and then we might wonder why.
It's better to think of who your product is for, clearly define a market segment, then create content that attracts your target audience.
Those are the ones that will buy your product, not random visitors of all kinds.
Replies
Elena Tsemirava@elenat
Conversion rate matters. The number of visitors is rather a vanity metric but from the point of view of awareness, it also has sense.
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Naively - yes! If the number is 0 then you have no users ;)
The better question is: which number is the right one to focus on at any given time. Is it new user acquisition, is it conversion, retention etc? Difficult question to answer in general though!
@daniel_hunt4, you and your logical thinking, I was sure you were a tech person😄 I recognized the technical and scenario thinking pattern, that I also have.
The point of the question was to become aware of the product positioning. I agree with you. It's about the goals you set.
Yes, it matters a lot.
