Focus Strategy or Broad Strategy?

Mark Lemuel M
5 replies
This contrasts targeting a specific niche market with tailored offerings (focus strategy) versus catering to a wide audience with a broad range of products or services (broad strategy). which will win in the long run?

Replies

Olivia Rose Thompson
Focus strategy all the way. Easier to dominate a niche, become the go-to brand, and convert interested customers. Going broad = slower growth, higher CAC, more competition. Pick a segment you can win and own it! đź’Ş
Bratislava Veličković
Focus strategy, definitely. When your audience is already interested in what you offer, it's a lot easier to sell, and the chances of wasted efforts are minimized.
Hamna Malik
A laser-focused strategy enables you to effectively measure your KPIs and make quick changes to improve your results.
RobertBJohnson
A focused strategy, targeting a specific niche market, often leads to deeper customer engagement and tailored services, making it easier to meet the needs @geometry dash deadlocked of the target audience. The preference for a focused strategy seemed to be more shared by the participants, emphasizing the benefits of specialization and targeted marketing.