Getting new b2b customers: What works best for you?
Casper Brix
11 replies
I used to rely 100% on paid meta ads.
Now, my marketing mix for my B2B acquisition flows looks a lot different - and unique to each company.
Some e.g. rely 100% on boosted Reels with DM's driving conversion.
Other 100% on LinkedIn marketing.
What works for your business and why? 🤔
Replies
Tom Rudnai@tom_rudnai1
Depends on ICP hugely, i think. If you're selling Sales Tech, Cold Calling 100%. If you're selling to technical personas, communities work great. Also put the product front and centre and let them play around with it.
Share
@tom_rudnai1 cool thanks for sharing this
Cold emailing works bets for us.
Identifying your ICP is very important but you also have to consider a wider audience.
If your interested in learning more feel free to contact me on LinkedIn and I will try my best to give you the best advice possible.
Cheers.
@luka_brzin Thanks, Luka! I will :)
Flow State Training
Launching soon!
I find cold calling or emailing the best way and attempting to find a 'large' customer because that works as an anchor.
@vaibhavdwivedi Interesting! Do you use any specific tools to find the leads?
Flow State Training
Launching soon!
@casper_brix So far, I have only tried it organically and manually through LinkedIn.
Salesify
Cold calling works best in my opinion. Conversion rates to demo are much much higher than cold emailing.