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Growth hackers - What are your best growth hacks to grow your waitlist?
One of the primary aims of new products is to increase the waitlist until the public launch.
What is the most effective strategy you've used to expand your waitlist and ensure it works?
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@anson_leung I think there needs to be a sweet spot that you as marketers of your niche must understand when it comes to waitlist. Too short a waitlist and you will get too few engaged users. however if the waitlist is long, people would forget about you and move to a different product.
Maybe not a quick hack, but if you have a waitlist, it means you are building something that solves a problem.
Write about that problem and cross publish it in different formats, while pointing to your upcomiung product. Just don't be too salesy, really focus on delivering some value with the content itself :)
@nuno_ms_reis This is the way. Most hacks have a half-life. Creating valuable content does not.
@travis_page that's true, I find bringing value to someone to be the best way to do any kind of business
@travis_page @nuno_ms_reis So TRUE，people are willing to pay for anything they think is valuable.
Offering some sort of incentive to your initial users, i.e. becoming a brand ambassador when we launch gives you early access to 'XXXX'. We found that worked for a short space of time.
Also getting BETA testers within your industry, get people using as early as possible so they see the value in what you're building, they will naturally talk to their friends about it.
Posting in various groups to do with your industry and highlight the problem you're solving!
@vin_creatorstock did you use referral programs? how did you award the brand ambassadors?
@santeri_toivanen not yet, but that is something we're looking at doing. You can start by offering verified badges and promoted accounts, even some monetary incentives i.e. giving small bonuses or credits to the account. Also one of the main elements if giving early access to additional features for monetisation, i.e. we're looking to roll out a camera feature for creators, and the first brand ambassadors get to use it before public launch.
@vin_creatorstock Great insights! Creating incentives for initial users and reaching out to beta testers can surely boost the visibility of the product. Plus, word-of-mouth marketing through industry-specific groups is always a smart strategy. Keep shining!
However, here are some legitimate strategies that can be used to grow your waitlist:
Leverage Social Media: Use social media platforms to promote your waitlist and generate interest among your target audience. You can create engaging posts, share user-generated content, and use social media ads to reach a wider audience.
Offer Incentives: Provide incentives to users who sign up for your waitlist, such as early access, exclusive content, or discounts. This can encourage more users to sign up and share your waitlist with their friends and colleagues.
Influencer Marketing: Partner with influencers in your niche or industry to promote your waitlist. You can offer them early access or other incentives in exchange for their help in promoting your waitlist.
Referral Programs: Implement a referral program that rewards users for referring their friends and colleagues to your waitlist. This can help you reach a wider audience and generate more signups.
Create Buzz: Use PR and media outreach to generate buzz around your waitlist. You can pitch your story to relevant journalists and bloggers, and create press releases to share with media outlets.
Remember that growing a waitlist is a long-term process that requires patience and persistence. By implementing these strategies and continually testing and refining your approach, you can grow your waitlist and build a strong community around your product or service.
Leverage influencers and create a referral program with incentives for users to share and invite their network to join the waitlist!
@realvladgolub Influence marketing is a must. If you target right influencers, they may be a great focus group for the bug fixes and market fit crosschecking
@aidai_zu Absolutely agree! Targeting the right influencers can provide valuable insights and feedback
Adding to the points already made:
Show in form of a demo/teaser how you solve the problem...
Just plain text doesn't help too much.
Creating a referral program that incentivizes existing users to recommend their friends and family to sign up is an effective hack for growing your queue. You can provide incentives such as early access, exclusive bonuses, or discounts for each referral.
SELL IT in the copy:
"People who join this pre-launch list will get a FAT discount — you'll get the hugest discount we'll ever offer. EXCLUSIVE to people on this list."
"Enter your email and right now I'll also send you a valuable guide: HOW-TO-XYZ-in-7-EASY-STEPS.pdf (or other bonus related to your product)"
"Nio spam. No annoying messages. Unsubscribe w/ one click."
I've found that running referral campaigns or offering incentives to existing users to spread the word about my product has been a great way to grow my waitlist. Also, optimizing my website and landing pages for lead generation :)
For Sivi.ai, We are concentrating on building a community eager to solve their design-related constraints. when you go from community to a user you are building a united voice that is louder than an individual and you'll soon see your waitlist grow.
Roll out invites to the product, based on number of referrals you have.
Things like " You are currently 1000th on the list to access our platform. We will be trying very hard to get it to you as soon as possible.
Btw, you can jump to the 700th place by referring one person."
Something like this. The more refferals they have,higher up on the list they go.
This is the one that works the most.
Start by creating a a pool/site where all user can share and submit problem in their won way, like how they experience this problem. this way you way get more user feedback and once solve you can revert them with solution...this helps in both ways understand user and get user in waiting list
Use paid advertising platforms like Google Ads, Facebook Ads, or Instagram Ads to target your ideal audience and drive sign-ups to your waitlist
There is no one-size-fits-all answer to this question, as the best growth hackers for your waitlist will depend on a number of factors, including your industry, target audience, and overall business goals. However, here are some tips that can help you find the right growth hackers:
âś…Look for growth hackers who specialize in your industry: Different industries have unique challenges and opportunities when it comes to growth. Look for growth hackers who have experience working with companies similar to yours, as they will have a better understanding of what works and what doesn't.
âś…Check their track record: Before hiring a growth hacker, look at their track record. Have they helped other companies achieve significant growth? What tactics did they use to achieve that growth? What metrics did they focus on?
âś…Look for creativity: The best growth hackers are often the most creative. They are constantly coming up with new and innovative ways to reach audiences and drive growth. Look for growth hackers who are not afraid to take risks and try new things.
âś…Consider their approach: Growth hacking is not a one-size-fits-all approach. Look for growth hackers who take a data-driven approach and are able to customize their strategies to fit your specific needs.
âś…Look for communication skills: Growth hacking requires strong communication skills, as growth hackers need to be able to work closely with your team and effectively communicate their strategies and tactics.
Overall, the best growth hackers are those who are able to understand your business goals, identify the right growth opportunities, and develop customized strategies that deliver results.
I don’t think there are any “hacks” if you deliver relevant value with your content and if the problem resonates with audience you can grow your waitlist :)
Hope it helps
very interesting post thanks for sharing.
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