Have you ever hired freelancers to handle content creation? How did it go?

Question

I've been considering hiring freelancers to take over some of the content creation for our company, RaftLabs, but I'm unsure about the process. Have you outsourced content creation, and what was your experience like?

Simon🍋 · Accepted Answer

Found good ones on Upwork, key is detailed briefs and starting with small test projects.

Felix Sattler · Answer

Yes, we have used several external content creators in the past. Key to a good and clean process are the content briefings for each content piece.

As I'm coming from a SEO background, I used to first do a keyword analysis to see, which fields would be interesting for readers. From there I took the 20 most important keywords into a google file. I structured them into paragraphs, so that each paragraph followed 2-3 keywords.

That way you get a good structure going that you can hand over to your external content creator. It ensures, that he/she clearly understands the goal of that content piece and how to structure it.

Bilal Asif · Answer

It really depends on their work ethic. My experience with hiring freelancers has been generally great.

Answer

Sometimes it goes well, other no. Usually the issue is you explain exactly what you need but the freelance makes another thing
Depends. I use Fiverr, do you think Upwork is better?

Maru Rivera · Answer

Oh lord... It's been almost a 50-50 hit-or-miss situation for me. Upwork has given me the best results and even then It's pretty hard.

Any better suggestions anyone?

TL Robinson · Answer

@simonas_kauzonas Seems like a solid plan.

Fadekemi Adele · Answer

Hi @ashitvora Outsourcing content creation can definitely be a game-changer, especially when scaling output while maintaining a consistent brand voice! With over three years of experience as a digital marketing VA and content creator, I specialize in creating impactful content that not only speaks to target audiences but also enhances brand identity and value. I took a look at RaftLabs' portfolio, and I’m impressed by projects like the AI-enhanced remote patient monitoring solution and the SWD marketplace app. These are powerful examples of how RaftLabs is driving innovation across industries, and I’d love to help highlight their impact through engaging, value-driven content. If you’d like more information or would like to chat further, feel free to reach out to me at fadekeadele@gmail.com. Looking forward to the possibility of collaborating! Best regards, Fadekemi

Daniel Zaitzow · Answer

@simonas_kauzonas can you tell us a little more about the projects?

Have you ever hired freelancers to handle content creation? How did it go?

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