How can you monetize your community?
Monalisa Sethi
3 replies
Say I have a strong community of 5,000-6,000 product managers across all seniority levels, mostly mid-management. How can I monetize?
Replies
Anthony Richard Thompson@anthonyrichardthompson
Sponsorships and affiliate marketing can work well to monetize a community if you find the right partners that align with your brand. Selling products/services directly to your community is another option if you have something compelling to offer them. Building a strong email list and monetizing through a newsletter with sponsorships, affiliate links, and product promotions is a tried and true approach. The key is providing real value to your community and not just constantly selling to them. Focus on their needs first.
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@anthonyrichardthompson thank you. these are some great tips. Will try out the newsletter piece and take up the others in an 'one experiment at a time' format.
I have the right blueprint for you, DM,for more.