How Clubhouse built it's Network Effect?

Hello everyone, if you liked to read full article where I have elaborated each points you can check here https://malavwarke.substack.com/...

Hi, With the frenzy around @joinClubhouse and @zoom_us to transition our communication to other mediums, the text becomes an underrated medium of communication. This switching of tools means an opportunity to exploit with text, and that's what we are doing with @youremarks. we are experimenting with a social app that leverages our actual working of minds. Our app is called @youremarks — we are solving issues inherent with text-based communication. To make it exciting and rewarding to the users, we have combined the goodness of @twitter and @hqtrivia and added more elements to achieve our objective. We are going live this weekend. I want to invite you guys all to explore what we have to offer and share your feedback.

Love this topic! I suspect it might end up being the opposite of the network effect, where it's going to be hard to sustain authentic, quality conversations when they open the platform up to everyone. But in terms of building hype, here's what they did really well: 1. Clubhouse attracted high-profile celebrities like John Mayer, Oprah, and Ashton Kutcher to the app. Other big names included Naval, Gary Vee, Ryan Hoover (of ProductHunt), and Marc Andreessen. People could listen to them speak for free, from their own homes. 2. Clubhouse is invite only. This exploits the scarcity principle: the harder it is to get something, the more valuable it becomes. 3. If you are invited on, you get one invitation to give to your friends. More interaction with the app will give you more invites - but you don't know how many. This is called a variable award, and it is highly effective in keeping you hooked (and talking about the app). 4. If you can't get an invite, you can reserve your name on the app (iPhone only). This is an anticipatory reward - it not only makes you invested in the app, but you also anticipate a future reward, which triggers dopamine in your brain. I wrote a post about it here: https://thisweekintech.substack....

Nice. I quite wonder how long they will keep it iOS exclusive.

I'd say the ability to interact with the host is a huge factor! Books and podcasts are great for listening, but clubhouse is the only platform I've seen that breaks the barrier between host and audience. In clubhouse, you can "raise your hand" and the podcast host allows you to speak/ask a question.