How did you come up with the name for your startup?

Question

CY Zhou · Accepted Answer

I came up our product name Vozo by brainstorming with ChatGPT, and here is the trick: Chat with GPT, in a very layback way, like with an old friend. Be very patient. In the Vozo case, we talked about why we built this product, our motivation, what problems we try to solve, who are our target users, its key features, etc. And from time to time, I asked about name recommendations. After 2 hours or so, we converged at Vozo and I loved it. Vozo has a very nice shape and also sounds great. Besides, Vozo = Video/Voice Zone, it aligns with our vision that everyone has his/her own zone of free video expression. Btw, vozo.ai is launching in PH on this Monday. Check it out and support if you like. Below is a youtube video made with Vozo, just for a laugh 😄 https://shorturl.at/iMdTJ

Jordan J. Dominguez · Answer

If you're asking about the name itself (TimeAlign), then it just fit perfectly with what we were doing, aka building an app to help people align their time with their goals!

But if you're talking about the actual process, I got my co-founders together and we had a big Google Sheet. Then we each brainstormed and added every single possible name we could think of into it. And I mean EVERY name, even the "bad" ones (like Ted Lasso says, "don't bring an umbrella to a brainstorm").

Once we were done brainstorming for a bit, we made columns for each of us to rank the names on a scale of 1 to 5, but did it in a way where none of us could see the other's votes.

Finally, we averaged the columns and sorted the names from best to worst.

We then got together and discussed the top 10-20 or so of them, mixing and mashing and debating until we found the "right" name.

And I'm quite happy with it!

Luca · Answer

That's a good question. For me I called my productivity system Focused because that is one of the main goals to help people achieve.

Essentially become targeted focus on your life goals. Combine that with sustainable productivity and it enables people to achieve their goals without experiencing stress, anxiety or burnout.

This is achieved through all of my years of experience in using many world-class leading systems and what works and doesn't work. I've built it out of my pain of burnout to help people achieve success.

If you are interested, you can find out more here - focusednotion.me. I am planning to launch soon.

Muhammad G · Answer

I'm curious to know how you decided on the name of your startup. The stories behind names are always interesting!

Hitesh Bhakal · Answer

I think coming up with the name for a startup is indeed one of the toughest tasks for any founder or owner. It's great to see other comments in this thread. Thanks for starting this discussion!

KurachiWeb 倉地 俊輔 · Answer

The concept of my service is "Learn like a book, but shorter than a book". That became a "ShortBook". In the final stages of deciding on a name, I used WIPO to research that no trademarks had been registered in the IT field. https://branddb.wipo.int/en/simi...

Kostya Bolshukhin · Answer

Manage mates — managemate — mgmate

I love dad jokes and wordplay too much I guess

Answer

The name for our start-up came to me during a hike in the mountains, where I saw a rare flower resiliently blooming amidst the rocky terrain. Inspired by its strength and beauty, I knew it perfectly represented our vision. So, we named our company "RockBloom"

Kevin Not-A-Robot · Answer

All though my startup is more of a newsletter, I chosen the name "The Good Bad Ugly.AI" based off the classic Clint Eastwood spaghetti western, "The Good The Bad The Ugly."

The western theme is inspired by the fact that the current landscape for AI and AI products  is like a wild frontier that is yet to be tamed.

Maxwell Bennett Crawford · Answer

We brainstormed a bunch of ideas related to our product and mission. Wanted something short, memorable and available as a .com domain. Bounced ideas off friends/family until we narrowed it down to our top 3. Ended up going with the name that had the best 'vibe' and felt right for our brand. Definitely wasn't easy though - naming is surprisingly tough!

Ric Richardson · Answer

Self-explanatory - Anonymous Age Verification :)

Answer

InclusiMate, it's a mate for inclusion. Simplifying neurodiversety with QR-code guides.

Names need to be descriptive, ideally incorporating a function or a key aspect of the business. When choosing a name, consider how many social media platforms are still free for marketing purposes, as this can significantly impact your marketing strategy and budget. Additionally, you should think about how easily you can add your baseline or tagline, which should also serve as a concise, one-liner elevator pitch that clearly communicates what your business does.

If you’re only looking for a cool name, there are plenty of name generators available online that can provide creative suggestions. However, it’s important to also consider practical aspects such as the length of the name for business cards, which should be short and memorable. Furthermore, consider whether alphabetical order is important in your business, especially if you expect to be listed in directories or need to ensure easy recall and accessibility.

Remember, a good business name is not only about being catchy but also about being functional, marketable, and reflective of your brand’s identity and values. Take the time to think through these factors to choose a name that will serve your business well in the long term.

Answer

You can do brainstorming.

How did you come up with the name for your startup?

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