How did you come up with your unique selling point for your product?

Question

Lots of market research? Building something unique for yourself? Asking various people? For me, it was a combination of the first two.

Edward G · Accepted Answer

I research an idea before building one myself so as not to unintentionally reinvent the wheel. With that, if I built it, there's a reason I did which is the natural USP.

Rishabh R · Answer

Through experience and research

Meng · Answer

I would say other than market research, user research is also important!
Start with friends & family you think might be your target users and have a short interview or survey with them.

One tool worked pretty well for me was by showing them some sketches that deliver your product concept and asking "How would you feel if you could no longer use this product?” From 1 (not disappointed at all) to 5( very disappointed)" so you get quantitative data and then ask them "Why" to get qualitative data.

You can iterate your product concept and ask the same question to see if the value increased each time as an experiment :)

Renat Abyasov · Answer

We work on the uniqueness and usefulness of our product. I think this is the best way to find a market for your product. If the product is useful, it will easily retain users and attract new ones.

Jan Demiralp · Answer

@erin_0 Is it not too early to ask people how they would feel if they could no longer use the product if the product is currently in concept form as a sketch?

Meng · Answer

@jandemiralp Based on my experience, I could get a decent amount of feedback and insight after showing the concept and asking a few usability questions to ensure they understood how the idea works.

The idea of this quick and dirty test is for you to get a rough idea of whether the value your product provides has any potential in the market.

Hope it helps!

How did you come up with your unique selling point for your product?

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