How do I start community-led growth?
Kshitij
18 replies
Many of you might have heard about Sales-led or Product-led growth when building early-stage products/startups where people prioritize building a great product or developing an impressive sales engine.
But recently, I have been seeing a massive rise in community-led growth & personal branding of the founders.
The benefits are really obvious when you see examples of Notion, Clay, etc. You get a ton of helpful feedback, massively driving up product adoption, creating an ecosystem around your product early on, etc.
So, I am curious to hear from people who are doing it/have done it -
How did you approach this?
What are some best practices?
How can I start today?
Replies
Abhra Ch.@abhra_ch
@kshitij11, what a fantastic topic! 😃 Community-led growth truly seems like a game-changer. I love how you mentioned Notion and Clay – their success stories are certainly inspiring! From what I know, engaging actively with your community, providing value, and fostering genuine relationships are key to starting. Also, personal branding for founders can amplify this by building trust and authenticity. Looking forward to hearing everyone's tips and experiences on this! 😊🔥
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I think creating valuable content and sharing it consistently can help attract and retain community members.
@brigid_stewart Great tip, thanks. I'll keep this in mind for the nurturing part, for sure. Ideally, we should encourage them to make content to help each other, too, with our product.
I found that collaborating with influencers or thought leaders in your niche can boost your community growth efforts.
I believe being active and responsive on social media helps build trust and rapport with your community.
@oliver_charlotte1 Agreed Oliver. Apart from making the content, the timely responses and sparking discussions are definitely important
I recommend setting up a dedicated community platform, like a forum or Discord server, where members can interact and share insights.
@darly_selby Exactly I was thinking of setting up one right after our launch actually. This would help in keeping people in touch of our progress but also provide a jumpstart to our community
I think gathering and acting on feedback from your community is crucial for growth and product improvement.
@arthur_gerry Sure is, that's what makes it really important especially for early stage startups like ours
I suggest incentivizing community participation through rewards, recognition, or exclusive access to new features.
@rebaika_james Interesting, do you recommend starting with them when launching the community or adding them later once there's a few members in the community? Do you have any good recommendations for incentives for asking people to join the community in the first place?
I found that sharing your journey, challenges, and successes transparently can help build a loyal community around your brand.
@steve_joe Absolutely, been loving the buildinpublic movement, helps us go agile and oriented to what our users want.
Starting community-led growth is like planting a garden - nurture it with engaging content, interact with your audience, and watch it bloom into a thriving community. So, let's grab our virtual watering cans and start sowing those seeds today!