How do know when to follow up with investors after sending your pitch deck?
Ali Jan
4 replies
Following up after sending your pitch deck can feel like a balancing act—reach out too soon, and you might come across as pushy; wait too long, and you risk being forgotten.
How do you determine the right timing to follow up and keep the conversation going without overwhelming investors?
Share your strategies!
Editapp is LIVE today!
Create decks that work on VCs
https://www.producthunt.com/posts/editapp
Replies
Morgane Granier@morgane_glt
Editapp
Finding the right moment to follow up after sending your pitch deck is definitely a tightrope walk! One effective strategy is to leverage Editapp’s tracking features, which allow you to see when investors have viewed your presentation and how they engaged with it. This way, you can time your follow-up based on their interaction—if they opened it multiple times, it might be a good sign to reach out sooner rather than later 👀
Additionally, consider sending a follow-up message a few days after you notice they’ve engaged with your deck, maybe sharing an insight or asking a specific question related to their interests. This not only keeps the conversation going but also shows you’re genuinely interested in their feedback. The key is to stay present without being overbearing—balance is everything!
Share
If I know they're busy, I wait 10 days. If not, a week is usually my go to. Always keep the tone casual!
Hey Ali,
if you've pitch in person you are in a good position to followup. Just at the end of the pitch indagate with the investors themself about the next steps by directly asking to them "when can we be in touch again?". This gives you the knowledge about the perfect timing to followup and also gives you the motivation to followup (they've told you to get in touch in that moment).
We all are human at the end, if asked with courtesy people usually respond to questions - and if they don't or they are not cordial in the reply, it is a good signal they are not the right investors.
In case you've pitch by sending the deck by email on the other and, it's always good in my opinion to be referred from someone they know, so the deck will not slip in the oblivion of the mailbox :) here a useful trick that i've heard of https://www.producthunt.com/disc...
disclaimer: i've never met with investors yet as i'm bootstrapping atm, but it is what i would probably do.
Hope is useful for your specific situation.
Best and cheers!
Achille
@achille_cavinato Great insights! Asking about the next steps at the end of an in-person pitch is a smart way to set clear follow-up expectations. And being referred to when sending a deck via email definitely helps avoid getting lost in their inbox. Building personal connections is key!