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    2. How do you all measure ROI on social media?

    How do you all measure ROI on social media?

    Amit Mirgal
    4 replies
    We can easily create brand awareness on social media, but how can we generate leads and convert them into paying customers to achieve a higher ROI? What strategies or platforms do you all use to acquire paying customers on your website?

    Replies

    Paul Richardson
    OKZest
    OKZest
    You can add tracking parameters to your marketing URLs, to identify where your customers are coming from. I developed a SaaS to increase user engagement and click-through rates. Personalised messaging is key to good communication.
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    Amit Mirgal
    Tapasom
    Tapasom
    @paul_richardson Thank you for sharing that valuable insight! As you said I believe CTR will create more leads to the businesses ...
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    Mary Yawn
    Measuring ROI on social media is typically done by calculating the revenue generated from social media efforts minus the costs incurred, then dividing that by the total costs. This formula helps quantify the return on investment and assess the effectiveness of social media campaigns in driving business outcomes.
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